What Will it Take to Win Over Generation Z as Foodies?

What Will it Take to Win Over Generation Z as Foodies?

For the past few years we have been asking how do we get millennials into our restaurants. Well, I have some good news and some bad news for you. Millennials are not the problem you think they are. That’s the good news. The bad news is you’re going to need to shift gears for the generation coming up quickly right behind them...Generation Z.

Born between 1997 and the present this young demographic is really hot for transparency in what they eat. While they only make up 25% of the market it is 25% that has a big digital impact in the world. This generation takes to the internet to start a revolution and it’s coming to your restaurant soon. How can you win over this “fresh-centric” generation? Here are a few ways to get them to embrace your restaurant brand:

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Brunch on Rotation

Brunch is, in our opinion, one of the finer things in life. Millennials love brunch - it's like a rite of passage. Something else Millennials love? No commitment, which is why Virgil's Sea Room's Sunday pop-ups, located in the deep Mission, is the equation of delicious perfection. 

Wes Rowe of Hot Wes Burger will be serving up on every second Sunday of the month, bringing a Tex-Mex flair with a menu consisting of brisket and vegan tamales, huevos rancheros, DIY breakfast tacos (our fave!), and a salsa bar, according to SF Weekly.

Other Sunday eateries involved in the Sunday pop-up project include Hella Vegan Eats (first Sunday of each month) and Sneaky's BBQ (fourth Sunday of each month).

Your brunch just got a little less foggy. That is, until you start your drink tab.

Photo Credit: Facebook/Virgil's via SF Weekly

Photo Credit: Facebook/Virgil's via SF Weekly