McDonald’s recent success with McCafe’s $2 menu items may be the reason why Dunkin’ Donuts was recently downgraded by a financial firm from a price target of $55.00 to $52.00.
According to “Business Insider,” Jeremy Scott, a Mizuho analyst, published a report explaining why the Dunkin’ brand was downgraded.
“We expect [McCafe] coffee products will be featured prominently in each pricing layer of its upcoming national value plan,” Scott’s report read, according to “Business Insider.”
The upcoming national value plan would be replacing the “dollar menu” the company retired in 2014. This new plan will include items priced between the $1 and $3 price points, in hopes to attract bargain shoppersRead More