Non-Alcoholic Mixology 101: How to Attract Guests With 'Mocktails'

Non-Alcoholic Mixology 101: How to Attract Guests With 'Mocktails'

By Brian Murphy, Foodable Industry Expert

Non-alcoholic drinks are on the rise, and mixologists are up for the challenge of mixing up delicious alternatives to the standard non-alcoholic beverages. A choice of iced tea and lemonade in addition to soft drinks should no longer be the exclusive options, as discriminating guests are venturing further down the road of craft beverages.

Guests choosing not to consume alcohol are demanding to not feel left out, or simply overlooked, for not holding up their end of the shifting societal norm (and increased check average). Indulge them, and while you are at it, make the people consuming their go-to alcoholic beverage take notice of your leadership stance on craft, non-alcoholic drinks in the process.

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