Moe’s Southwest Grill Launches Foodscapes with Augmented Reality Aspect

Moe’s Southwest Grill Launches Foodscapes with Augmented Reality Aspect

By Kerri Adams, Editor-at-Large

The “fresh mex” fast casual Moe’s Southwest Grill is giving their customers a new way to interact with their food. The brand has unveiled new restaurant artwork featuring foodscapes of Moe’s ingredients by the artist Carl Warner.

You may have seen these images before. The landscapes made up of Moe’s food have been featured in commercials within the last two years, but the pieces of art will be displayed in more than 650 store locations by the end of the year.

The name Moe stands for Musicians, Outlaws and Entertainers and the restaurant is paying homage to that with a new augmented reality (AR) aspect called “Foodstock.”

This salute to Woodstock, the legendary music festival will be incorporated into the art pieces. Through the Moe’s new Rockin’ Rewards loyalty app, guests will be able to interact with the art and bring the food to life through their smart phones.

AR technology adds computer-generated images and sounds to enhance our real world surroundings.

For example, guests will be able to use the AR feature to see bees buzz and play the onion drums to make melodies with Moe's 17 quintillion high-quality food combinations.

Read More