This Company is Marketing to Millennials by Offering Exclusive Wine Tasting Experiences 

This Company is Marketing to Millennials by Offering Exclusive Wine Tasting Experiences 

Often when you visit a winery, it's not an intimate experience. As areas like Napa Valley become more popular, more tour buses filled with masses drop of wine enthusiasts at thee vineyards. These wineries get crowded, especially on the weekend. 

Going to a jam-packed winery isn't everyone's idea of fun.

With that in mind, the company Which Winery, Inc is offering an elevated wine tasting experience. 

Anthony Poston and his wife Gabrielle, the wine-lovers behind the company, were inspired by European wineries and the more intimate experience they offer. 

"It's only recently European wineries entered the tourist business. For generations, the wineries were not set up to attract tour buses or long chains of drop-in travelers coming to taste and ask questions. Mostly, you needed an appointment to visit. The Postons discovered that the function of most wineries "over there" was to give the visitor personal attention—a unique experience," write "Forbes."

Poston's company caters to Millennials and the Gen-X population. His research has found that 78% of Millennials prefer an experience over a product.

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How This Season's Wildfires are Devastating California's Wine Industry

How This Season's Wildfires are Devastating California's Wine Industry

The recent wildfires in California's Napa Valley area have been devastating on all fronts. 

The death toll is currently at 21 and 670 people have been reported missing. 3,500 homes and businesses have been destroyed. 

As of Wednesday, six major fires have been responsible for burning through nearly 88,000 acres. 

This season has been especially damaging due to the unusual number of fires that have ignited at the same time paired with the recent aggressive wind. 

On Wednesday, the wind has reportedly increased significantly, which means the fires will likely continue on their destructive paths. 

Wineries in this area are used to prepping for fires, but that doesn't mean that these establishments are safe from damage. Several are going to feel a significant impact.

Five wineries have been totally burned down or have been significantly burned this season.

Although the majority of grapes have been picked for the season, many of the grapes touched by smoke will have to be thrown out. Depending on the damage at the winery, it may take years for the vineyard to recover. 

“A significant amount of acreage will likely be out of commission for a while,” said Phil Lynch, a spokesman for Brown-Forman Corp., the company that owns Sonoma-Cutrer vineyards and markets Korbel champagne to "Bloomberg." “If it’s only smoke damage, it’s one season. If it’s fire damage, it’ll be three or four seasons.”

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Global Wine Prices May Increase Due to Extreme Weather Occurrences

Global Wine Prices May Increase Due to Extreme Weather Occurrences

minds when it comes to ensuring quality and quantity of their grapes come harvest time. Extreme weather events always take a toll on a vineyard if exposed for too long to extreme temperatures— high or low.

This year’s weather occurrences around the world have been especially rough to the top wine regions causing grapes to either dehydrate, shrivel, become tainted with smoke, ripe ahead of schedule or decrease in quality, not to mention shrink the quantity of grapes worth harvesting.

“In Napa and Sonoma, the excessive heat didn’t affect grapes for sparkling wines or whites harvested earlier in August. But cabernet is in the crosshairs,” reported “Bloomberg.”

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Building A Creative Wine Menu

Building A Creative Wine Menu

By Allison Levine, Foodable Contributor

The world of wine is vast. There are over 10,000 different varieties of wine grapes and wine is made in more than 20 countries around the world. In the US alone, there are more than 7000 wineries. So, when you are putting a wine list together, where do you begin?

There are so many different wines to choose from that it is easy for wine buyers, and thereby customers, to default to familiar brands. Is it the job of the Wine Director to create a list that is recognizable to guests or to create a wine list that is esoteric and unique? Perhaps it is a combination of both. And, under the guidance of a passionate and knowledgeable wine team, the world of wine can be introduced to the customer.

There are many wines that have been mass-marketed and are recognizable. Despite wanting to find wines they are familiar with, when customers go out to eat they don’t want to find wines that they saw on sale at the local grocery store. There is nothing worse than seeing a wine for $30 or $40 on a wine list that you might have seen at the grocery store for $11.99, or less. Also, predictable and safe wine lists are boring.

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