20% of Consumers Want to Eat More Seafood 

20% of Consumers Want to Eat More Seafood 

Consumers have not only become more educated but also more adventurous. 

With that in mind, you may have noticed more grocery stores and restaurants forgoing at-risk seafood to sell more lesser-known fish.

Whole Foods, for example, started selling lionfish last year. These fish alternatives are also more sustainable. 

According to a recent report from Nielsen, consumers want to know where their fish is being sourced and this is changing how grocery stores are purveying seafood.

"Nielsen noted consumers have concerns about freshness, and found customers are paying attention to where their fish comes from. Sales of all seafood that claimed sustainability were up 3%, compared with a 27% jump in sales of seafood with Marine Stewardship Council labeling and a 30% spike for those with Sustainable Fishing labeling, so grocers want to carefully select seafood purveyors," writes Fooddive.

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