PepsiCo's Bubly Water to Steal A Piece of LaCroix's Market Share

PepsiCo's Bubly Water to Steal A Piece of LaCroix's Market Share

Earlier this month PepsiCo introduced a new brand of sparkling water that would rival LaCroix.

According to “The New York Times,” LaCroix is the sparkling water brand that has been around for years but it is not until recently it has “seen sales soar as it developed a near cult-like devotion among millennials.”

The new PepsiCo line, Bubly, comes in eight flavors, including grapefruitbubly, mangobubly, and limebubly. The cans feature a mix of pastel and bright colors to represent each flavor along with fun sayings on the can or greeting on the pull tabs.

PepsiCo expects Bubly will be able to rail in a slice of that market share that is currently dominated by LaCroix. In that effort, the brand will feature two ads during the Oscars broadcast on March 4.

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Edwin’s Restaurant Reforms Ex-Inmates in Oscar-Nominee 'Knife Skills'

Edwin’s Restaurant Reforms Ex-Inmates in Oscar-Nominee 'Knife Skills'

Brandon Chrostowski was given a second chance at life when he faced a judge after having a run-in with the law. Rather than taking it for what it was, Brandon was determined to provide the same chance to others, so he created Edwin’s, a restaurant staffed entirely by formerly incarcerated adults. Filmmaker Thomas Lennon follows him and his students on their mission to build the greatest French restaurant in the United States, creating Oscar Nominated “Knife Skills.”

Show Notes

  • 0:55 - Oscar-Nominated Knife Skills

  • 1:01 - Thomas Lennon and Brandon Chrostowski

  • 2:13 - Brandon’s Goal

  • 4:27 - Selecting the Students

  • 7:07 - Learning More than Knife Skills

  • 10:51 - Challenges of Building a Doc

  • 15:45 - Giving Back

  • 18:42 - The Human Face of Life After Prison

  • 20:42 - Life After Filming

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