Chipotle Hires Another Former Taco Bell Executive

Chipotle Hires Another Former Taco Bell Executive

It seems like Chipotle will not stop until the fast-casual brand has it’s A-team, in place.

Another member has been added into the mix and he is crossing over from no other than Taco Bell— just like the brand’s newest CEO, Brian Niccol.

The new hire’s name is Chris Brandt and he will be Chipotle’s new CMO, starting April 2.

Brandt’s last role with the Mexican-themed fast food chain technically ended in 2016 and most recently he was the executive VP and chief brand officer at Bloomin’ Brands— parent company to chains, like Outback Steakhouse and Carrabba’s.

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Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

It looks like nachos, quesadillas, salads and new grain options may possibly be new Chipotle menu items, according to Founder and Executive Chairman Steve Ells.

“These are things customers are asking for,” said Ells on the company’s latest earnings call, as reported by Bloomberg.

Just last week, the company began to test a new non-dessert offering, spokesman Chris Arnold told Bloomberg via email. This happened a few days after news broke Brian Niccol, the former chief executive officer of Yum! Brands’ Taco Bell Division, is set to lead Chipotle starting March 5.

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Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

The search is over and faith in Chipotle’s future seems to be on its way to being restored.

On Wednesday morning, Chipotle shares experienced a 14 percent hike, according to “Bloomberg.”

This is thanks to Chipotle’s Tuesday announcement that founder Steve Ells will be officially stepping down by March 5 of this year as the chief executive officer to pass along the post to Brian Niccol, former CEO to Yum! Brands’ Taco Bell Division.

Steve Ells will transition from a Chipotle Chairman role to an Executive Chairman for the brand, as he welcomes Brian Niccol as a new member of Chipotle’s Board of Directors.

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Why Did Target Drop Hampton Creek Products?

Why Did Target Drop Hampton Creek Products?

The food startup Hampton Creek has been plagued with scandal recently. In mid-August, Target Corp. offered some insight to why it no longer sells the company’s products.

The company pulled Hampton Creek’s products in June after receiving “specific and serious food safety allegations about Hampton Creek products.”

While the U.S. Food and Drug Administration had said that it has “no safety concerns with Hampton Creek at this time,” Target decided to reassess carrying the company’s products. 

“Although the FDA is not pursuing this further, we used the opportunity to review our portfolio, as we regularly do, and decided to reconsider our relationship with Hampton Creek,” wrote Jenna Reck, a spokeswoman for Target in an email in August. “We are not planning to bring Hampton Creek products back to Target and have openly communicated our decision with the Hampton Creek team.” 

Target did not explicitly point out which of the past scandals may have influenced the retail chain to drop Hampton Creek’s products, but said there were multiple reasons to “Bloomberg.”

“There were multiple reasons we terminated our relationship with Hampton Creek and all of the reasons were clearly communicated to Hampton Creek,” said Reck on the phone with “Bloomberg.” 

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What to Learn From These Recent PR Nightmares

What to Learn From These Recent PR Nightmares

By Kerri Adams, Editor-at-Large

The digital world is so fast moving that each brand is trying to stay ahead of the game to catch the attention of the ever so restless consumer.

But sometimes in an effort to create some buzz, the brand creates the wrong kind of buzz. This is often referred to as a PR nightmare. This is bound to happen to any brand that is gaining traction in the market, but the way a company deals with it can have a significant impact.

You May Not Envy Chipotle, But Here’s What You Can Learn From Them

Chipotle, for example, the restaurant chain with the tag line “food with integrity” is having trouble recovering from their food safety crisis. But, the brand took the right approach and responded appropriately. 

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