As Interest in Ethnic Food Rises, Filipino QSR Chain Jollibee Plans Aggressive Expansion

As Interest in Ethnic Food Rises, Filipino QSR Chain Jollibee Plans Aggressive Expansion

If you haven’t already heard about this Filipino fast-food chain, then you’re sure to run into one in North America within the next five years.

It’s called Jollibee and it’s set to open 100 stores in Canada within the next half-decade. As reported by The Canadian Press, the company “is eyeing the wave of new locations because the country is a key growth market and a big part of its North American expansion plans.”

Ethnic food, especially from the Philippines, was predicted to be a top trend for 2018, as Foodable reported in the past. It looks like Canada is really embracing this trend ever since Jollibee entered the market in 2016. The fast-food brand is exploring Ontario, Edmonton, Calgary, and Vancouver to further expansion plans.

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