Dunkin’ Partners with Beyond Meat for a Plant-Based Breakfast

Dunkin’ is adding plant-based meat to its menu. The fast food chain has partnered with plant-based meat producer Beyond Meat to offer the brand new Beyond Sausage Breakfast Sandwich.

As of yesterday, the sandwich is already available to purchase in 163 Manhattan locations. The chain appears poised to offer the sandwich nationwide in each of its 9,400 Dunkin’ locations by 2020. According to Dunkin’, this is the first time a Beyond Meat breakfast sandwich has ever been sold in any restaurant in the United States.

In an interview with Yahoo Finance, CEO David Hoffmann affirmed the company’s commitment to the product. “We absolutely believe this will move the sales needle for us. It’s a damn good product.”

Dunkin’ is responding to a growing consumer demand for plant-based meat products. And Dunkin’ is hardly the first fast food chain to recognize and invest in the concept: White Castle, Red Robin, Burger King, Little Caesars, and a number of other businesses have also partnered with plant-based giants like Beyond Meat and Impossible Foods. With plant-based now a billion dollar industry, it has become clear to restaurants large and small that meat substitutes are well worth investing in.

The Plant Based Foods Association reports that over the past year, plant-based meat sales has gone up by 10 percent, while refrigerated plant-based meat has gone up by 37 percent. Beyond Meat stock has also surged post-IPO by a whopping 734 percent according to Business Insider.

Hoffmann noted to CNN that for now, the company is still in the process of considering vegan sandwiches. “Right now we’re targeting flexitarians,” says Hoffmann. “[We] want to make sure that as we roll this out, we can give the customer a chance to customize this.”

Are Meat-Free Delicatessens The Next Big Thing In Foodservice?

If 2018 wasn't 2019 will be the year of the vegan, and we should all be excited about that. Because whether you agree with it or not we all need to have more vegetables on our plates. Vegans are merely pushing the food industry to get better and challenging non-vegans to think about their food an where it comes from and what the costs are to our environment and our health.

Atlas is a Meat-Free Delicatessen that provides healthy and nutritious plant-based food, without losing sight of why people enjoy comfort food and their food quality and flavors are taking the Miami market by storm.

I got the unique opportunity to meet the founders of Atlas Meat-Free Delicatessen Ryan and Amanda Bauhaus, and to try some of their food. Their backgrounds are not in food, but these two came together as a couple, and embarked on a mission to bring delicious vegan food to the vegan or vegetarian curious.

Ryan and Amanda are aware of the stigmas the vegans have come to represent and have formulated their brand to make sure they were not preaching to people but rather inspiring people, and they are inspiring people with great food.

Ryan and Amanda call their food "low food tech" - From buttermilk fried chicken to mozzarella cheese, This is real food made through careful experimentation to make vegan food accessible, delicious, and familiar.

Show Notes

  • 14:26 - Does the word vegan have a negative connotation?

  • 19:26 - Let the food speak for itself

  • 43:13 - Ryan? Are you a mad scientist?

  • 1:50 - Meat :) Ryan and Amanda Baubaus, founders of Atlas Meat-Free Delicatessen.

  • 4:43 - Becoming Vegans

  • 10:54 - How did the idea of Atlas come about?


Research by:

Nathan Mikita

Nathan Mikita

Director of New Media/Producer


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