Impossible Foods to Roll Out Plant-Based Steak

Impossible Foods, one of the leading companies in the plant-based market, isn't only going to sell its popular veggie-burger. Instead, the company is also working on developing a plant-based steak product, according to a recent interview with Impossible Foods' CEO Patrick Brown.

Brown said that a veggie steak that even meateaters love could be "the most impactful thing" the company does.

"[Steak] has huge symbolic value,” said Brown to "The Spoon." "If we can make an awesomely delicious world-class steak ... that will be very disruptive not just to the beef industry, but to other sectors of the meat industry."

However, developing a steak formula isn't easy. A steak marbling and texture is difficult to replicate without using any animal products at all.

Just last week, Impossible Foods announced that its Impossible Burger will have a new recipe that is gluten-free after the company decided to switch out the wheat protein for a soy protein concentrate. The new patty also has no animal hormones or antibiotics either, along with less salt. The new burger patty also has the consistency to be used as ground meat now, meaning it has multiple applications besides just being a veggie burger.

While Impossible Foods is experimenting with new products, it's Impossible Burger has become one of the most popular veggie burgers out there. It's vegan, yet it bleeds like a real burger. The company has focused on the restaurant market and White Castle now serves the Impossible Slider for $1.99.

The company's mission to offer an alternative to meat products, as it says on its website "using animals to make meat is a prehistoric and destructive technology."

Read more about Impossible Foods’ mission to launch a steak product at “Food Dive” now.

But the higher cost of plant-based burgers could be detouring consumers, especially meat eaters from selecting them as their protein option.

Impossible Foods' rival Beyond Burger has focused on retail and sells its plant-based burger for $5.99 for two patties at grocery stores. This is more than half the price for real beef burgers.

But Beyond Meat, which recently went public, has more of an expansive product line, which includes "chicken" strips, "beef" crumble, and "sausage"– all made out of plants, non-GMO soy, and pea protein.

We recently sat down with Ethan Brown, the CEO of Beyond Meat to discuss why plant-based foods have become so popular. Listen to the episode of The Barron Report below where Host Paul Barron talks to Brown about the future of the plant-based market and Beyond Meat's role in the movement.

Kellogg's Morningstar Farms Rolls Out New Plant-Based Protein Product for Operators

Morningstar Farms® Signature Protein Blend™ |  Kellogg

Morningstar Farms® Signature Protein Blend™ | Kellogg

The food-manufacturing company Kellogg has launched a brand new plant-based product packed with protein.

The Morningstar Farms® Signature Protein Blend™ is now available in two flavors- Tomato Basil & Mozzarella and Spicy Red Bean.

Morningstar Farms, which is the vegetarian division of Kellogg, created this ready-to-make plant-forward product so operators could serve a meatless protein to their guests quick.

More restaurants are implementing more vegetarian or vegan-friendly options as more consumers change their eating habits to include less meat.

These products especially appeal to eaters looking to make eco-friendly dining choices. Meat has a much bigger water footprint than grains, vegetable or beans. It takes more than 2,400 gallons of water to produce just 1 pound of meat, according to PETA.

With that in mind, plant-based consumption is up by 300 percent over the last year, according to Foodable Labs. 51 percent of chefs have added vegan menu items to their menus this year, which is a 31 percent increase from last year.

The Good Food Institute (GFI) has also released market data from Nielsen showing that the consumer demand for plant-based products is at an all-time high. The sales of this sector have recently exceeded $3.7 billion.

Sales in this sector are expected to climb as more vegan and plant-based products become readily available at retailers. Learn about the plant-based movement in the video below.

Morningstar Farm has emerged as a leader in this space. Besides offering culinary solutions to those in foodservice, the company has an array of veggie-focused products in its portfolio including multiple types of veggie burgers for sale at retailers across the country. In September, the company rolled out new Vegan BBQ Chik'N Nuggets.

"With more people embracing a plant-based diet and lifestyle, MorningStar Farms is committed to making food for all to enjoy," said Melissa Cash, senior director of brand marketing at Kellogg Company in a press release.