In September of last year, the grocery giant Albertsons announced that it was buying the meal-kit company Plated for an undisclosed price.
After Amazon acquired Whole Foods, players in the food industry were forced to step their game up. Both grocery chains and meal-kit companies were now going to compete with the logistic giant Amazon and to stay competitive, they each have taken different approaches.
The timing of Amazon’s acquisition influenced the meal-kit company Blue Apron to achieve a lukewarm IPO.
Cleverly, Plated was looking to be acquired and Albertsons was looking for more easy to-go meals to offer its customers.
“Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction is the latest example of Albertsons Cos. meeting our customers wherever and however they like to shop,” said Bob Miller, chairman and CEO of Albertsons Companies in a press release from last year.
This week, Plated announced that its meal-kits will be available at hundreds of the Albertsons’ owned grocery stores by the end of 2018. The meals will also be available for on-demand delivery through Albertsons’ partner Instacart.Read More