Topping 50 Billion Downloads and Streams, Apple Podcasts Just Reached an All-time High

Topping 50 Billion Downloads and Streams, Apple Podcasts Just Reached an All-time High

Podcasts have become one of the easiest ways to consume content on topics like what consumer trends drive restaurant growth or strategic partnerships to help grow your business.

Since launching in 2005, Apple podcasts alone has roughly 525,000 active shows.

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This is Blue Apron's Next Strategic Marketing Move

This is Blue Apron's Next Strategic Marketing Move

If you have listened to a few different podcasts, you have likely heard one of the many meal kit companies advertise through the medium.

But now Blue Apron is jumping on the podcast bandwagon and is partnering with Gimlet Media to release a food-related podcast that will premiere on Oct. 11.

Titled “Why We Eat What We,” the podcast will be hosted by Cathy Erway, a food writer and cookbook author, who also hosts the radio show Eat Your Words.

So what will be covered on the podcast? 

Erway will be discussing topics like potluck dinners, food trends, and what inspires meal decisions.

Blue Apron and Gimlet want to keep the conversation organic, without it feeling like a long advertisement for the meal-kit company. 

“Some of the most fun parts of this project has been the flexibility in determining what the format is,” said Frances Harlow, deputy creative director of Gimlet Media. “Blue Apron was totally on board with us experimenting and not wanting to feel formulaic.” 

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