Move Over Amazon and Blue Apron, Chick-fil-A to Roll Out Meal-Kits in August

Move Over Amazon and Blue Apron, Chick-fil-A to Roll Out Meal-Kits in August

A few years ago, investors saw a lot of potential in the meal-kit market. But it appears to have been short-lived. 

This year, most of these companies are seeing a slump and we have seen many casualties. For example, Chef'd closed last week. Blue Apron saw a lukewarm IPO. Home Chef was recently acquired and grocery chains, like Albertson's which bought Plated, are investing in these companies to offer additional meal options to compete with Amazon. 

 "If you look across the [consumer packaged goods] landscape, there's a really proven model of [companies] focusing on manufacturing, branding, and convincing people to buy, and companies that are good at distribution," said Rich DeNardis, Home Chef Chief Revenue Officer.

Even though we are seeing meal-kit companies struggle in the market, that is still not stopping the beloved QSR giant Chick-fil-A from jumping on the cook-at-home bandwagon. 

Starting August 27, customers in Atlanta (where the company is headquartered) can buy two-person meal kits for less than $16 each. 

After surveying its customers, Chick-fil-A found out that their target demographic cooks at home often and usually picks chicken as their protein. 

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Dunkin' Donuts Downgrade Could Have Been Caused By McCafe's Recent Success

Dunkin' Donuts Downgrade Could Have Been Caused By McCafe's Recent Success

McDonald’s recent success with McCafe’s $2 menu items may be the reason why Dunkin’ Donuts was recently downgraded by a financial firm from a price target of $55.00 to $52.00.

According to “Business Insider,” Jeremy Scott, a Mizuho analyst, published a report explaining why the Dunkin’ brand was downgraded.

“We expect [McCafe] coffee products will be featured prominently in each pricing layer of its upcoming national value plan,” Scott’s report read, according to “Business Insider.”

The upcoming national value plan would be replacing the “dollar menu” the company retired in 2014. This new plan will include items priced between the $1 and $3 price points, in hopes to attract bargain shoppers

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McDonald’s Jumps on the Vegan Bandwagon 

McDonald’s Jumps on the Vegan Bandwagon 

Quick serve chains are struggling to appeal to the health-conscious consumer, especially as health-halo concepts are disrupting the market. 

Not to mention, food-focused documentaries are still educating consumers about where their food is being sourced from. This is causing guests to be more selective about where they dine.

With that being said, QSR chains are being forced to elevate their standards and to offer more options for consumers with special dietary needs.

McDonald’s is now offering a “McVegan” burger for a limited time. Although this is a step in the right direction, the burger is only available at the Tampere, Finland store until November 21. 

But this is likely a test by the fast food chain and if the menu item performs well, we may see the vegan-friendly option available at several McDonald’s stores across the world.

The “McVegan” is similar to the McDonald’s staple the Quarter Pounder. The cheese-less burger comes with lettuce, tomato, onion, pickles, ketchup, and mustard. 

But the burger isn’t the only vegan offering being served. 

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Will Dunkin' Drop the “Donuts” to Compete with Starbucks?

Will Dunkin' Drop the “Donuts” to Compete with Starbucks?

The beloved New England coffee chain, Dunkin' Donuts, is testing out a name change. Instead of being “Dunkin' Donuts,” the brand may soon just be known as “Dunkin'.”

It looks like the brand is trying to distance itself from being known as a place to just get doughnuts. 

Is this because these delicious fried ring-shaped pieces of dough don’t fit the healthy lifestyle of of today’s consumer? 

Back in the 1980s, Dunkin' made the memorable line, “Time to make the donuts” famous. Doughnuts were a popular breakfast item. 

Fast forward to today, doughnuts now have an unhealthy negative connotation. Although innovative concepts like The Salty Donut, Stan’s Donuts and VooDoo Doughnuts are thriving in their markets offering high-quality doughnut masterpieces at a much higher price-point than Dunkin', these concepts are being visited by foodies as a treat. Most aren’t visiting these concepts on a daily basis. 

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