Yext is Driving Restaurant Discovery and Online Orders

Yext is Driving Restaurant Discovery and Online Orders

It’s no secret we live in a very competitive restaurant environment.

Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.

There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.

Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.

So how can restaurants maximize visibility in such a saturated environment?

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Emerging Summer Menus: How Brands are Appealing to Consumers this Season

Emerging Summer Menus: How Brands are Appealing to Consumers this Season

By Kerri Adams, Editor-at-Large

The development of a menu relies on a few factors, including the ingredients available that season, current consumer trends and the brand or restaurant’s creativity.

According to the National Restaurant Association, locally sourced meats and seafood and house-made/artisan soft drinks are at the top of the 2016 food trends list.

So, how are brands in all segments incorporating these type of items? And what are they emphasizing this summer?

Summer brings so much more than sunny rays, it also brings a slump in restaurant sales. This is frequently the hardest season for industry.

Nonetheless, restaurants are coming up with clever ways to bring their customers into their stores. This often includes introducing new menu items that channel the spirit of the season.

With fan-favorite fruits, refreshing cocktails and over-the-top food items, let’s take a look at what restaurant brands are bringing to the table this summer.

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Menu Trends: Qdoba Brings Back Mango Salsa for the Summer

Menu Trends: Qdoba Brings Back Mango Salsa for the Summer

By Kerri Adams, Editor-at-Large

With seasonal menus becoming more popular in all segments, we will be seeing even more brands experimenting with different ingredients this summer.

Qdoba Mexican Eats (formerly known as Qdoba Mexican Grill) is spicing things up again this summer by bringing back their Mango Salsa for the summer season. Customers can now add the Mango Salsa to every entree for no extra cost. The brand also brought back another fan-favorite, the Mango Salad.

“Mango is once again making its mark at Qdoba. Its bold, refreshing flavor is exactly what summer needs,” said JP Patrick, Culinary Director at Qdoba in a press release.  “Every year, our guests rave about the return of Mango Salsa. We always want our guests to mix and match their favorite mouthwatering flavors, and now they can add Mango Salsa to any entree, at no extra charge.”

The salsa isn’t only made up of mangos either. According to the burrito bowl chain, the “Mango Salsa features a refreshing combination of fresh mangos, cucumbers and red bell peppers.”

Mango season is primarily in the spring and summer and about 70% of total mango distribution is done during this season.

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