Do you have competition? Most would say yes. Many would argue that competition is healthy and good for business. Your goal should never be to compete with others. It’s a losing mindset that just becomes a game of one-upmanship. Restaurants that compete become drawn into pricing wars and that makes you a commodity. Once you’re classified in that category... watch out! You might start to see profits slowly slip away as you give away more to “keep up with the Jones.”
Basically, competition is for suckers. Instead you must aim for outstanding.
You want your brand to stand out so far ahead of those others that now you set the pace and they try to catch you. It’s always better to be the lead dog on a dogsled team.
So, how do you stop competing and start standing out?
First thing is you will need to get comfortable being a little uncomfortable. When you are heading into new territory, there will not be any road signs to guide you. In order to get what you have not had before, you must be willing to do what you have not done before either. That scares people. If you are a little scared right now, good. Being scared is the first step.Read More