How to Tell If You Are Really Ready to Expand Your Brand

How to Tell If You Are Really Ready to Expand Your Brand

As you look at your restaurant, you might have thoughts of more locations. Maybe one or two more? Maybe a dozen? Perhaps you even have big dreams of multiple concepts from east to west? Before you get too far ahead of yourself, this might be a good time for a little reality check.

Yes, watching the movie "The Founder" with Michael Keaton as McDonald’s icon Ray Kroc gave us the idea that with a great game plan we could do the same thing. Ray Kroc was a man with a vision, a very aggressive vision and there was no way he was going to sit by and watch the two McDonald brothers just stay in their comfort zone and just survive. Ray wanted to thrive and to do that someone has to push the edge.

  • Who in your company is that person willing to push the edge?
  • Who is willing to make sacrifices to get what they want? 

Many live in one world and dream of another. There is the restaurant they have now and the restaurant they dream it could be. To get from one world to the other you need a means of transportation and that is called a solid plan.

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Tips to Surviving the Chicago Restaurant Scene


The restaurant business is a tough business, but Chicago restaurateur Casey Eslick has operated the successful restaurant, Bistrot Zinc for almost 16 years. That is 15 more years, than the majority of restaurants. 

So how does Bistrot Zinc maintain their success? One way is by keeping the local residents, who are consistent diners happy with different specials and dishes monthly, while keeping those staple favorites on the menu. Eslick offers up five tips for a restaurant just starting up, including that the business should have enough start-up money to survive for more than year. Read More