The State of Social Media with Ted Rubin

On today’s episode of The Barron Report, we are in the studio with Ted Rubin, social media strategist, speaker, and author of several books, including “The Age of Influence: Selling to the Digitally Connected Consumer” to talk social media marketing strategy in the ever-changing digital landscape.

00:44 - Social media is facing challenges as consumer trust is waning. Issues with how users’ information is protected and shared with advertisers and in Facebook’s case specifically how users were targeted during the 2016 presidential election. Many attribute the decline in Facebook users to these events but could it be that there are simply more platforms vying for the consumer’s attention?

Facebook’s declining numbers are “...pretty similar to traditional media, to television, there are more places to go,” said Rubin.

11:26 - The proliferation of OTT, YouTube, and other digital media platforms is shifting the way today’s consumers watch content and this matters to how you are advertising and engaging your customers. In the case of the Gen-Z population, we are seeing the migration away from traditional media outlets in droves. “USA Today” reported that in the 3rd quarter of 2018, 1.16 million consumers dropped their cable service while the use of YouTube, Snapchat, and Instagram continued to grow.

25:14 - “In 2019, companies must in one way or another figure out how to empower their front-line employees and their customers to create content to keep up with the amount of content they need…” said Rubin.

With such a vast distribution network and niche audiences spreading across these distribution networks, the need for more content has never been more apparent.

Check out more episodes of The Barron Report, where we explore all things innovation in the restaurant, hospitality, and business sector.


Your Restaurant's Off-Premise Success Depends On Building A Strong Foundation

Your Restaurant's Off-Premise Success Depends On Building A Strong Foundation
  • The 5 Pillars provide a foundation for your restaurant's takeout, delivery, and catering business. 

  • Learn how industry visionaries took the steps required to develop and execute successful off-premises programs.

The 5 Pillars of Successful Restaurant Takeout, Delivery and Catering, authored by Erle Dardick, is the foundation of building a strategic profitable off-premise sector of your business.  Centralized service strategies, sales and marketing, smart and effective operations, and strong leadership from the C-suite are paramount when it comes to building a scalable and profitable off-premises business. In this episode of The Takeout, Delivery, and Catering show hosts Erle Dardick and Valerie Killifer discuss actionable steps that can change the way your restaurant handles its off-premise business.

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Yext is Driving Restaurant Discovery and Online Orders

Yext is Driving Restaurant Discovery and Online Orders

It’s no secret we live in a very competitive restaurant environment.

Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.

There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.

Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.

So how can restaurants maximize visibility in such a saturated environment?

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