Want Success on Social Media? Less Selling, More Sharing

Want Success on Social Media? Less Selling, More Sharing

By Donald Burns, Foodable Industry Expert

Stop by. Come on down. Today’s special is blah blah blah. Social media is packed with restaurants trying to get the attention of hungry guests hoping that they will stop in for some food and drinks. If you haven't noticed, there are more restaurants than ever all sending the same message: Look at me.

Why should guests look at you on social media? Are you standing on your soapbox competing for the attention of a market that has become desensitized to the standard sales pitch? If you want to really harness the power that social media offers you, are going to need to stop selling and start sharing.

The secret of social media is embedded in the principle of reciprocity. Social media is set up on this foundation. You follow them, they follow you. Pretty simple, right? It’s sad that the majority of restaurants don't get that concept. Social media is about being social. It’s about communication. Lest we forget that communication is a two-way street. When you forget and take out the social from the equation, you become just media.

Read More