How Employers Can Recruit Gen Z Workers



Move over millennials, the Gen Z population is ready to join the workforce.

This group is expected to soon have the greatest buying power and already makes up 25 percent of the population.

Besides becoming targeted buyers, these young adults born between the mid-1990s and late 2000s are looking for jobs.

The restaurant industry has always offered opportunities to young adults, many of which looking for their first jobs.

But with a low employment rate, this means there's lot of competition in the labor market and it has been difficult for restaurants, especially fast food chains, to hire and retain staff. There are more job openings than people to fill them.

It's more important than ever to make sure your business or restaurant is an attractive opportunity to potential employees.

So how can you attract these tech-savvy Gen Z individuals to apply to work at your restaurant?

Make sure your platforms are user-friendly and that you offer multiple communication channels.

"Having seamless and usable software is particularly important as 60 percent of Gen Z indicated that they won’t use an app or website if it is too slow," writes "Entrepreneur." "They also prioritize the ability to access information and people instantly, and expect cross-functional teamwork."

Besides staying up to date with the latest technology platforms, it's important to also make a good first impression during the interview process.

"Gen Z wants employers that are collaborative, honest and involved in their community, and it's important to make sure that the candidate experience convinces applicants that they do want to work at your company," writes "Entrepreneur."

Also, being clear about expectations and follow-up with candidates to give them updates on the position even if they didn't get the job. This shows you respect their time.

Read more tips about how to recruit Gen Z workers at "Entrepreneur" now.

On a recent episode of The Barron Report Live, Host Paul Barron discusses how Gen Z is migrating away from traditional media outlets in droves.

Watch this video to learn how this population is changing digital landscape.

Enough Already! 3 Things About Restaurant Profits You Need to Hear

Enough Already! 3 Things About Restaurant Profits You Need to Hear

How are the profits in your restaurant? Great? Amazing? Is it your best year ever or are your profits on life support? Wherever you are now, it can be said that you want more. It’s human nature to want to climb to the top. 

The restaurant business can be very brutal on people at times especially when it comes to the area of making money. How do you beat the odds and maximize your profit potential? Here are 3 things that are getting in the way of you and your profits:

Read More

Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Ask nearly every restaurant owner what their number one, long-term marketing ‘program’ or tactic is, and most will say effective word of mouth. This can be great until it starts to fizzle down or another new restaurant opens up down the street resulting in the competition becoming the new talk of the town.

Instead of shooting into the wind and hoping ‘word of mouth’ with deliver desirable long-term results, restaurateurs need to embrace a program that is an extension of word-of-mouth marketing, by developing what is called ‘brand ambassadors.’

A brand ambassador will positively represent and promote a restaurant’s venue. They will embrace the company values, vision, mission, and culture. They will strengthen a restaurant’s identity within the community by providing additional visibility and overall awareness.

Yes, word of mouth happens organically over time because of excellent food, drink, service, and experiences, don’t get me wrong. But what if there was a way to double-down and create multiple micro-communities and multiple levels of ambassadors to promote a restaurant’s brand?

That’s where an ambassador program comes in.

Here’s how:

Read More

3 Ways to Inspire Ownership Within Your Hourly Employees

3 Ways to Inspire Ownership Within Your Hourly Employees

By Andrew Carlson, Foodable Industry Expert

Getting an hourly employee to think of the business as their own is a big ask, but it’s not impossible. Having a strong culture will create a working environment that sets itself apart from the rest of the jobs out there.

But how can you instill a sense of ownership into your employees who are really only there until they move onto their career? It all starts with taking a look at these three points. 

Read More

How Words Make and Break Restaurants

How Words Make and Break Restaurants

By Donald Burns, Foodable Industry Expert

As we go through our day-to-day lives, sometimes it’s very easy to overlook the minutia and take things for granted. It could be something as simple as the words we use on a habitual basis. Words become a part of our culture and they define us. Are you a Millennial? Baby boomer? The words we choose create our identity.

Words are powerful. They can bring people together as easily as they can tear them apart. Words enhance the human experience by giving us a way to express thoughts, feelings, abstract concepts, and food. Which of the following sentences evokes a stronger emotion?

A) We had the crème brûlée.

B) We had the most decadent crème brûlée that seemed to slide across our palate like silk.

Is it getting hot in here? No worries, we’re not going to go down the path of “Fifty Shades of Grey” for food lovers. Just understand that words have energy and power behind them. The words you use consistently in your restaurant will have the impact on the culture of your business.

If you are an owner or operator of a restaurant, just remember that the words you use trickle down to your team. If you talk negative about your guests, what message and tone will your team pick up? How do you think they are going to treat the guest when you’re not around? Negativity breeds negativity.

So, how do you become better in using words? Here are four keys to maximizing your word power.

Read More