Red Robin on Best Practices for Restaurant Takeout and Catering Differentiation

Red Robin on Best Practices for Restaurant Takeout and Catering Differentiation
  • Erle Dardick and Valerie Killifer explore takeout and catering as two separate "channels" in your restaurant make-up.  These "channels" need to have different strategies to work effectively. 

  • Trudy Jones, Director of Alternative Platforms for Red Robin, explains the different elements to consider when taking on takeout and catering channels in your restaurant. 

Takeout and catering are completely different businesses, and the secret to making them work successfully is in the design of different consumer solutions for each channel, including unique transaction workflow, menus and product selection, packaging, centralized services, and workflow — and each have entirely different strategies. In this episode of The Takeout, Delivery, and Catering Show we speak with Trudy Jones - Director of Alternative Platforms for Red Robin, to explore the different elements required for takeout and catering, and why each one is important for delivering a brand experience that keeps customers coming back for more.

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The Barron Report Podcast is Now Available on iHeartRadio

The Barron Report Podcast is Now Available on iHeartRadio

Today, more readers are becoming listeners. 

Podcasts and audio platforms are on the rise. According to Edison Research, 112 million Americans listened to a podcast in 2017, which is a 11% spike from 2016. 

About 42 million Americans listen to podcasts weekly and 65% of podcasts are listened to on a phone. 

Only 52% of podcasts are listen to at home, meaning a large percentage are listening in the car, at work, at the gym, or while out and about. 

Restaurant brands aren't the only ones catering to the on-the-go consumer, publications are providing content on multiple digital outlets, whether it be through social media, podcasts, or Apple News.

Foodable Network has been ahead of the curve by making sure its audience is able to view their favorite Foodable shows and podcasts on-the-go and on multiple different outlets, including iTunes, Amazon, Facebook, Apple News and Twitter.

But, now one of the most popular podcasts by our network, The Barron Report will also be available on the internet radio platform, iHeartRadio. 

"Today, quality content is the differentiator for any brand, we are excited that one of our feature podcasts, The Barron Report will be syndicated for millions of more listeners on iHeart Radio," said Paul Barron, executive producer and editor-in-chief of Foodable. "Building great content for the future of foodservice business professionals is our goal here at Foodable Network and we will stop at nothing to deliver on our promise of telling the most compelling stories of our industry. The Barron Report is the "Wall Street Journal" of podcasts in the restaurant industry, where we mix interviews with the industry's best with data and analysis to reveal trends and insights never heard before."

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