Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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Are You Retargeting? How Mastering It Amps Up Your Restaurant Marketing

Are You Retargeting? How Mastering It Amps Up Your Restaurant Marketing

By Tim Hilton, Foodable Industry Expert

Advanced Digital Marketing Series:  Part Three: Are You Retargeting? How Mastering It Amps Up Your Restaurant Marketing  

Digital marketing can be frustrating. You’ve invested time, money, and effort into setting up a website, mastering social media, search engine optimization, and maybe even ventured into paid search and conversion optimization. Even with all of this you might still find your customers are leaving your website before they make a booking or hire inquiry, sign up to your membership program, or take any other desired action. But all is not lost just yet.

Ever been searching for something online and, as if reading your mind, ads start appearing on websites you visit showing exactly what you’re looking for? This is what’s called retargeting (or remarketing, depending on who you ask), and is one of the most powerful secret tools of many digital marketers.

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The ABCs of Restaurant Marketing With Paid Search

The ABCs of Restaurant Marketing With Paid Search

Advanced Digital Marketing Series Part Two: The ABCs of Restaurant Marketing With Paid Search (Part One here: What Is Conversion Optimization? 5 Tips to Take Your Restaurant to the Next Level)

Search Engine Marketing (SEM) or Paid Search is a common form of digital advertising, however, not many restaurants take advantage of this powerful tool. Although a dedicated part of most e-commerce businesses, it’s an area of marketing often overlooked within the restaurant industry.

Paid search allows you to target potential customers searching for keywords relating to your business with the aim of increasing traffic to specific pages on your website. Paid search allows you to advertise on search engine results pages (shown as “sponsored” or “ad” links), as well as websites set up to accept ads from the advertising platform you’re using. You pay for each time a user clicks on your ad (called pay-per-click, or PPC for short).

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