What Will it Take to Win Over Generation Z as Foodies?

What Will it Take to Win Over Generation Z as Foodies?

For the past few years we have been asking how do we get millennials into our restaurants. Well, I have some good news and some bad news for you. Millennials are not the problem you think they are. That’s the good news. The bad news is you’re going to need to shift gears for the generation coming up quickly right behind them...Generation Z.

Born between 1997 and the present this young demographic is really hot for transparency in what they eat. While they only make up 25% of the market it is 25% that has a big digital impact in the world. This generation takes to the internet to start a revolution and it’s coming to your restaurant soon. How can you win over this “fresh-centric” generation? Here are a few ways to get them to embrace your restaurant brand:

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Chef Kevin Hickey of The Duck Inn in Chicago and the Rockit Ranch Restaurant Group Make a Big Announcement

Chef Kevin Hickey of The Duck Inn in Chicago and the Rockit Ranch Restaurant Group Make a Big Announcement

Two of Chicago's most beloved restaurateurs have decided to part ways. But don't worry it's on good terms! 

Chef Kevin Hickey, the culinary mastermind behind The Duck Inn will no longer be in partnership with Billy Dec's Rockit Ranch Productions, a Chi town restaurant group that operates the popular restaurants including–Sunda, Bottlefork and the Underground. 

Brandon Phillips, Hickey's business business and bartender will remain at The Duck Inn and will no longer be a Rockit Ranch mixologist. 

Last Friday, Hickey made the announcement through a letter that was circulated by the PR firm Kinship.

The decision for Hickey to go off on his own was mutual and he assured that the restaurateurs will always remain friends. 

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Your Brand Should Be a Who, Not a What

On this episode of On Foodable Weekly, host Paul Barron sits down with Nicole Aylward, the director of Marketing at Rockit Ranch to talk about how restaurants are using technology to improve their their digital presence. Rockit Ranch is a restaurant group with a number of different venues, based in Chicago.

Aylward begins with social media and the importance of having the brand's voice match up on different platforms. Facebook and Instagram are a massive part of modern marketing strategies. At Rockit Ranch, pushing out the brands message is not the job of one marketing manager. Aylward explains that operators, chefs and other staff are all trained to talk about the brand in a way consistent with its personality.

“So each one of them have a personality whether it’s female or male, what they might wear, what they might do and eat and see and experience,” said Aylward.

Check out what else they’re doing at Rockit Ranch by watching the episode above!

 
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