On this episode of The Barron Report, Paul Barron speaks with Emily Wines, master sommelier & vice president of wine and beverage experiences at Cooper’s Hawk Winery & Restaurants. In this Skype interview, the two discuss the latest feat for the winery, partnering with the Screen Actors Guild Awards®, and how to utilize partnerships to increase brand awareness.
In November, Cooper’s Hawk announced that they are the Official Wine of the Screen Actors Guild Awards® 25th Annual SAG Awards. To salute the silver anniversary, the winery has created a special wine named the “Artist’s Red Blend.” The wine is a limited-edition, with a commemorative label, and will be served during the Awards ceremony on Sunday, Jan. 27, 2019. Furthering this special partnership, Cooper’s Hawk will be hosting an exclusive event for it’s Wine Club Members.
When discussing methods of how to increase a wine brand’s awareness, Wines details how previous partnerships with celebrity chefs, like Tyler Florence, and other wineries for Cooper’s Hawk have proven to be successful.
Watch this video above for more marketing tips like virtual wine tastings, and how to educate your clients.
7:33 - Wine Marketing Tips for 2019
9:52 - Wine List Tips
12:41 - Virtual Wine Tastings
14:31 - What’s New for Cooper’s Hawk
0:11 - Cooper’s Hawk Partners with SAG Awards
2:32 - Artist’s Red Blend and How Brands Align
6:03 - Breaking Down the Blend