Westcoast Brand Pacific Catch Revamps Leadership Team As It Gears Up for Expansion

Westcoast Brand Pacific Catch Revamps Leadership Team As It Gears Up for Expansion

Westcoast Fish House announces a new leadership team this week.

The brand is looking to expand in 2018, and to lead the company forward will be former co-founder Keith Cox, as the new president and CEO.

“I am thrilled to be back at the helm,” says Cox. “We’ve got some exciting new ideas to implement and we’ve assembled an incredible team to help take Pacific Catch to the next level.”

Demetri Gill and Johanna Rivera will also be joining the team. Gill as the new CFO and Rivera as the new VP of Marketing.

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A Step in the Right Direction For Seafood Sustainability: Restaurants Selling Less-known Fish

Restaurants, especially ones with an extensive array of seafood menu items have a social responsibility to serve sustainable seafood. Southern Goods, a North Carolina-based food distributor is encouraging local chefs to buy unfamiliar fish versus the fish staples, such as Salmon, mahi mahi, and tuna. 

However, it may not be easy to get diners excited about these less known fish. But, if more well-known and trusted fish restaurants start to serve less familiar fish on their menus– it could spread to other restaurants. Also, if staff is trained properly and instructed to introduce the fish to the diners and "sell" it to them– this will also increase the sales of these less known fish, such as ribbonfish, grunts, and scup. Read More