Shake Shack Rolls Out More Kiosks

Shake Shack Rolls Out More Kiosks

Shake Shack was ahead of the curve last year when the fast casual opened a location where all ordering and payments were done through self-ordering kiosks. 

Apparently, the test did not go as planned. Instead of things being done more efficiently, the lines were out of control. 

But Shake Shack isn't completely abandoning the idea. 

The chain will be implementing more kiosks at its stores and will be pairing them with cashiers. This will give the customer the option to use a kiosk or to go to a Shake Shack team member at a cashier.

There are now five Shake Shack stores with kiosks. 

Panera, Wendy's and McDonald's, and Jack in the Box have all invested more in kiosk technology and less into staffing, especially as the minimum wage increases. 

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Brand of the Year Shake Shack Shares Secrets to Growth

Brand of the Year Shake Shack Shares Secrets to Growth
  • Shack Shack CEO Randy Garutti recalls brands modest beginnings as part of an art piece. 

  • CEO discusses hiring for emotional intelligence and 2018 growth plans. 

On this episode of The Barron Report, Shake Shack CEO Randy Garutti joins host Paul Barron to analyze Shake Shack's growth over the past few years and what has made them stand out. As a brand that has resonated with its audience, Garutti explains that their mindset of providing the best experience possible has done more for them than focusing on a growth strategy. In addition to authenticity, Garutti cites their employees and hiring processes as a couple ways they create the best customer experience. 

Show Notes

  • 0:34Randy Garutti, CEO of Shake Shack
  • 3:38 - Emerging Brands Guide
  • 4:58 - Beginnings as an Art Exhibit
  • 8:36 - Secrets to Success
  • 9:58 - Technology in Restaurants
  • 12:41 - Going Public
  • 17:01 - The Fifty-One Per-centers
  • 20:07 - Seeding new Shacks with Leaders
  • 21:53 - Efficient versus Effective
  • 24:08 - How to Strengthen Chains
  • 25:31 - What's Next for Shake Shack
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Danny Meyer Is Looking To Invest $220 Million In Culture-Rich, Innovative Companies

Danny Meyer Is Looking To Invest $220 Million In Culture-Rich, Innovative Companies

Is your business built upon a genius idea? Does your brand have a great culture and consumer following with a proven record that can sustain expansion? Are you open to receive a monetary investment and advice from a top restaurateur to grow your business?

Those are the parameters Shake Shack founder Danny Meyer and his team will be evaluating in his next venture.

Union Square Hospitality Group (USHG) has raised $220 million for a private equity fund that will invest in 10 to 15 fast casual restaurant concepts, hospitality-facing technology companies and other businesses that share the hospitality group CEO’s employee-centric values.

“Employees first, customers second, community third, suppliers fourth, then investors fifth,” said Meyer today in a “CNBC” Squawk Box interview, as he defined the concept of— enlightened hospitality.

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Danny Meyer-Backed Company Partners With Amazon for Online Ordering

Danny Meyer-Backed Company Partners With Amazon for Online Ordering

In an effort to offer more food options to its Prime members, the online retail giant Amazon partnered up with Olo, a leader in the digital-food-ordering space, to beef up Amazon Restaurants and facilitate the on-boarding process of new dining establishments onto the platform. This is following a major push by Amazon to penetrate the food and retail industry with its recent purchase of Whole Foods Market.

The deal will allow Amazon Restaurants to take care of the delivery aspect and Olo will remain handling the menu and ordering side of the transaction.

“We’re thrilled to work with Amazon to provide Olo’s base of restaurant customers with a new delivery sales channel that drives increased visibility,” said Noah Glass, Founder & CEO of Olo in a press release about the partnership. “Amazon’s obsession with providing great customer and restaurant experience supports the evolving expectations and behaviors of today’s consumer. We’re excited to connect more of Olo’s restaurant brands with Amazon Restaurants.”

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Shake Shack Launches Online Ordering App for Android Users

Shake Shack Launches Online Ordering App for Android Users

Shake Shack partnered with Olo to launch an online ordering app for Apple users in late January. But now Android users will no longer be left out because the Shake Shack app is now available on the Google Play marketplace. 

According to a recent press release, the iOS version of the Shake App has been downloaded 350,000 times and that the orders made online are 15% larger than the ones made directly in stores.

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