The Dark Secret Behind YouTube's Vegan Community

The Dark Secret Behind YouTube's Vegan Community

YouTube has long been an open platform for discussion, but in recent years, it seems the platform has become more hostile.

In one segment particularly, the platform has caused serious emotional damage: Vegan.

Vegans of the past have been seen as nature-loving, happy-go-lucky people, striving to “do no harm.” And while that type of Vegan still exists, according to the Atlantic, it seems the culture of YouTube has grown to highlight a radical and often vicious community of vegans fighting over what is “right.”

Take, for example, Stella Rae, a nineteen-year-old Youtube Influencer with thousands of subscribers to her channel promoting Veganism.

After struggling with an eating disorder in her early teens, Rae came to see veganism as “morally righteous” and began aggressively pushing a vegan agenda, often posting confrontational videos like “Dumb Things Meat Eaters Say,” in which she tells non-vegans, “Eggs are literal chicken periods. Why would you want to eat that? That is so disgusting!”

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Check out the Top 10 Happiest Food Cities!

Did you know that 71.2% of top foodie influencers cause others to visit restaurants and bars? Ever wonder which restaurants and cities foodies love the most? Foodable labs analyzed a data set of 7.3 million food influencers to figure out which foodie cities are the happiest. Of those 7.3 million influencers, Foodable Labs looked at those who dine out at least eight times a month and search exclusively for “happy terms.”

Here’s what we found!

  1. San Diego - 91.56
  2. Scottsdale, AZ 91.31
  3. Austin, TX 91.08
  4. Kansas City, KS 90.76
  5. Palo Alto, CA 90.55
  6. Sarasota, FL 90.37
  7. Columbus, OH 89.37
  8. Boulder, CO 89.11
  9. Thousand Oaks, CA 88.62
  10. Portland, ME 88.51

See which restaurants ranked the highest across America at www.foodabletv.com/top-restaurants

 
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Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Ask nearly every restaurant owner what their number one, long-term marketing ‘program’ or tactic is, and most will say effective word of mouth. This can be great until it starts to fizzle down or another new restaurant opens up down the street resulting in the competition becoming the new talk of the town.

Instead of shooting into the wind and hoping ‘word of mouth’ with deliver desirable long-term results, restaurateurs need to embrace a program that is an extension of word-of-mouth marketing, by developing what is called ‘brand ambassadors.’

A brand ambassador will positively represent and promote a restaurant’s venue. They will embrace the company values, vision, mission, and culture. They will strengthen a restaurant’s identity within the community by providing additional visibility and overall awareness.

Yes, word of mouth happens organically over time because of excellent food, drink, service, and experiences, don’t get me wrong. But what if there was a way to double-down and create multiple micro-communities and multiple levels of ambassadors to promote a restaurant’s brand?

That’s where an ambassador program comes in.

Here’s how:

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Tasteful Tech: The Top 5 Food Apps Influencers Are Using

Tasteful Tech: The Top 5 Food Apps Influencers Are Using

The foodservice industry is no longer just about bites — there are bytes involved, too. As technology advances, restaurants and brands have delved deeper and deeper into digital. And with millennials becoming the dominating buying audience, the need for restaurants to digitize is no longer tomorrow's future fancy. It's necessary today in order to successfully charm the social-media- and mobile-savvy consumer.  (In fact, a survey shows that 90 percent of millennials believe technology creates more opportunity.)

And the foodservice sector, infamous for being glacially slow to pick up on tech, especially as it is founded on priding traditional, painstaking, handcrafted, artisan techniques, is now heating up and picking up speed on integrating interactive technologies into its operations.

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He's Lovin' It: What Kanye West’s Poem to McDonald’s Means for Restaurant Brands

He's Lovin' It: What Kanye West’s Poem to McDonald’s Means for Restaurant Brands

By Mae Velasco, Custom Content Editor

Producer and song artist Kanye West is proving once again that he is no small fry and that even multi-millionaires order off the Dollar Menu. In late August, a poem written by West, called The McDonald’s Man, was published in a limited magazine titled Boys Don’t Cry, which accompanied the release of songwriter Frank Ocean’s Blonde album.

The result? Foodable Labs saw McDonald’s sentiment score spike from 73.67 to 83.71 from the magazine’s release on Aug. 20 to Sept. 1 — that’s a 10-point jump in less than two weeks.

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