As the demand for artisan coffee is only increasing, more and more cafes are roasting their own blends of coffee instead of getting them from mass-produced coffee companies.
This has fueled the growth of coffee roasting co-ops, where coffee enthusiasts and coffee store owners can rent time to use roasting machines to make their own coffee blends.
“The visions and the goals of the coffee roasters and the visions and goals of a cafe or bakery owner didn’t always align,” said Paolo Maliksi, one of the owners of Regalia a coffee roasting co-op in Long Island Island. “We are here to make sure that anyone can come in and roast for whatever reason.”
Consumers are willing to pay more for a food product that is high-quality, sustainable, and locally sourced. This is driving the growth in the craft coffee industry.
This is inspiring big retail coffee brands to adapt as the market becomes more inundated with coffee options.
“Rabobank says roasting shops alone aren’t yet a major threat to Big Coffee, but as young consumers move away from traditional brands, that’s forcing the old guard to adapt. JM Smucker Co., for example, has rolled out a new line of coffee called 1850 intended to attract younger drinkers who wouldn’t think to pick up a pound of sister brand Folgers,” writes “CNBC.”
Craft coffee is becoming so much more accessible too.
When a café doesn’t want to invest in making its own beans, there are so many options on the market and coffee traders are now more flexible when it comes to selling smaller batches. Previously, coffee traders were sending shipments of 20-feet containers but now there are E-commerce marketplaces for specialty roasters.
“Smaller specialty roasters are forcing importers and traders to become more responsive. When people are buying smaller quantities of anything, I think they expect to buy them in the same way they buy stuff from Amazon or their online grocers. We are having to find new platforms and new approaches to sell to people the way they want to be sold to,” said Cory Bush, managing director of 32cup.
Read more about the rise in premium coffee brews at “CNBC.”
Speaking of coffee, we recently sat down with the director of sourcing and shared value at Intelligentsia Coffee and Allen Wang, founder & partner of Kung Fu Tea about how these companies are standing out from the rest in this saturated artisan beverage market.