Starbucks Aims to Improve Speed of Service by Increasing Drive-Thru Lanes by 80 Percent

Starbucks Aims to Improve Speed of Service by Increasing Drive-Thru Lanes by 80 Percent

To a guest, there is no worse way to start their day than making what’s supposed to be a quick visit at a drive-thru and instead, waiting on a line that feels like it lasts forever.

For Starbucks customers, that wait time is about to get much shorter. The company recently announced they will be adding a drive-thru lane to 80 percent of their new locations.

Why the sudden change? After various location shutdowns, the decision to include more drive-thrus is in an attempt to prevent their customers from making the switch to competitors.

Though this addition to the coffee-shop chain differs from the sit-down culture they have cultivated, in-the-car service and increasing the speed of service fosters more sales.    An average visit to the Starbucks drive-thru has been reported to take about four and a half minutes, according to “Bloomberg.” While the brand’s direct competitor Dunkin’ Donuts’ average is about three minutes.

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