By Kerri Adams, Editor-at-Large
Developing a mobile app that your customers will actually use is easier said than done. The majority of apps that get downloaded are used maybe once and then quickly deleted.
The data real estate is limited for most smart-phone users, so the app better make their lives easier and/or provide entertainment – or it’s not going to last on their home screen.
There are 1.5 million iOS apps available on The Apple app store and 1.6 million available in the Google Playstore. So it’s safe to say, there's a lot of competition on both app marketplaces.
When restaurant brands started to developed mobile apps, they usually were focused on offering customers information about store locations and their menu. But, now these apps have transformed into ordering, payment and delivery platforms. Some brands, even offer games through these apps, like Moe’s Southwest Grill's recent launch of the augmented reality game through the brand’s mobile app.
Even though restaurant apps have come a long way, most struggle to remain used regularly. With that in mind, we decided to take a look at the restaurant brands with the top five food & drink apps on the ITunes marketplace and see why these apps are so successful and how they continue to be the most downloaded.Read More