What Will it Take to Win Over Generation Z as Foodies?

What Will it Take to Win Over Generation Z as Foodies?

For the past few years we have been asking how do we get millennials into our restaurants. Well, I have some good news and some bad news for you. Millennials are not the problem you think they are. That’s the good news. The bad news is you’re going to need to shift gears for the generation coming up quickly right behind them...Generation Z.

Born between 1997 and the present this young demographic is really hot for transparency in what they eat. While they only make up 25% of the market it is 25% that has a big digital impact in the world. This generation takes to the internet to start a revolution and it’s coming to your restaurant soon. How can you win over this “fresh-centric” generation? Here are a few ways to get them to embrace your restaurant brand:

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Sweetgreen— Success In 4 Key Areas Propel Emerging Brand To The Top

Sweetgreen— Success In 4 Key Areas Propel Emerging Brand To The Top

We talk a lot about guest experiences, core values, sustainability, collaboration, and community within the restaurant industry. One brand that has been excelling at all of the above is Sweetgreen. This emerging brand has over 75 locations operating across much of the United States, employing over 3,500 employees.

Operating since 2007, Sweetgreen has become well known for its simple, seasonal, and healthy food options, by aiming to offer an organic, locally sourced, and inexpensive alternative to the typical QSR. It operates with a transparent food supply network, the company cooks from scratch, and it has built a community of its own; of individuals who have a passion for ‘real food.’

Its systems have had a powerful impact on the health of individuals, communities, and most importantly to them, the environment. The company has positioned itself for further growth and opportunities, by striving for perfection in the following key areas:

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Documentary “For Grace” to Grace the Screen at Foodable.io Film Festival

Documentary “For Grace” to Grace the Screen at Foodable.io Film Festival

By Mae Velasco, Custom Content Manager

The restaurant industry is assessed for its consistency — in quality, in taste, but all too often, we forget that foodservice is turbulent, even choleric, as it is an industry that is entirely human and thrives on catering to people. And as we know, the essence of man is far from consistent.

Foodservice isn’t as clean-cut as its meal prep. The kitchen is heated beyond its food, stoves and ovens: chefs have a fiery passion, tempers flare, risks are high, and ideas are constantly sparked.

These are the stories that make the restaurant and hospitality segment, and these are the stories that make the Foodable Film Festival, the evening part of the Foodable.io agenda.  

“The Foodable Film Festival is specifically focused on the stories of our industry that invoke passion and education, which is what makes this event so special to the restaurant and hospitality space,” says Paul Barron, CEO and Founder of Foodable. “In fact, we are on a mission to help foster a new genre for filmmakers around the world. Our mission is lofty but achievable. We plan to reach 100 films and 10,000 film festival attendees by 2020.”

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Top 3 Reasons Not to Miss Foodable.io

Top 3 Reasons Not to Miss Foodable.io

By Mae Velasco, Custom Content Manager

The recipe for a successful conference has been tried and true: passionate speakers, dynamic presentations, and life-changing networking opportunities are all promised with every industry-level invitation, but experiencing the same flavors — only plated in slightly varying ways — can grow a little stale.

Foodable Network is bringing something new to the table, and all industry leaders will want a bite out of this. Introducing Foodable.io, on May 20th at The Ritz-Carlton in Chicago, set to become the largest film-focused restaurant event, and one that operators and brand executives have been hungry for.

“We are attempting to make history here with Foodable.io, and our mission is simple: to expose the restaurant industry for its passion and greatness like never before,” Paul Barron, CEO and Founder of Foodable Network, said. “We will do it with compelling story through video and film, and we are matching these compelling stories with powerful industry data.”

Foodable.io is expected to host more than 100 films and sessions, and draw in more than 10,000 attendees by 2020. But here are the top three reasons why you need to register now.

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