Beverage Companies Explore Broader Horizons with Healthier Options

It's no secret that more people are gravitating towards "healthier" products with "better-for-you" ingredients. Whether we are talking about food or drinks, the trend continues to prevail. As a result of this trend, we’re seeing major beverage players dive in head-first into this space. The opportunities are limitless and the chance to convert customers over to the brand has made these companies eager to develop new products.  

According to Euromonitor, the number one trend in regards to healthy living and beverages is "back to nature and no to sugar." Starbucks is well-known for creating many delicious and sugary coffee blended drinks but with the growing interest in plant-based protein, they recently launched a healthier and equally delicious alternative. Their new protein blended plant-based drink comes in two different flavors—Almond and Cacao. These drinks contain pea and brown rice protein and depending on your flavor of choice, it will either have almond butter and almond milk or coconut milk and cacao powder.

Starbucks is not alone in this venture. Other beverage giants such as Coca-Cola have decided that expanding their drink portfolio is the way to go. The company has developed tools, which gives the consumer more control and choice over what they are drinking. Coca-Cola has even recommitted to reducing calories from sugar by 20% by the year 2025. How do think this will affect companies that were created as “healthy” and “good for you” from the start?

Watch the video above to learn more about the healthy beverage trend and find out how healthy companies are expanding their drink portfolio to compete.

The Debate Over Sugar Tax Sparks Again, Following Cook County’s Repeal

The Debate Over Sugar Tax Sparks Again, Following Cook County’s Repeal

Last week, the penny-per-ounce soda tax on consumers, implemented by Cook County early August of this year, was repealed after much push-back from the public and heavy lobbying from Chicago’s business community.

Foodable first reported on the controversial tax last year, when five U.S. local governments (San Francisco, Oakland, Albany, Boulder, Cook County) passed tax measures on sugary drinks following the example of cities like Berkeley, Ca. and Philadelphia, Pa.

Cook County was the largest local government to implement the soda tax and the only entity to tax consumers directly rather than the distributors of the sugary beverages like in the rest of the cities.

After just two months of being in effect, the sugar tax will end by Nov. 30, the end of the Cook County budget fiscal year, thanks to a 15-2 vote by the county’s Board of Commissioners, according to The Chicago Sun-Times.

Critics of the tax repeal point to aggressive ads by the beverage industry criticizing commissioners for plans to allocate the revenue from the soda tax to help cover budget deficits as one of the reasons why big soda was able to convince the public the measure was not a good idea in the first place.

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