By Suzy Badaracco, Foodable Industry Expert
There has been a focus on and interest in high-protein diets for years, despite the reported health risks associated with them. The trend’s birth “parent” is a Morph, which is characterized by “cousins” all vying for the spotlight.
With this particular birth, the first cousin was the Atkins diet, with its rise to fame in 2004. The first disruptive cousin on the block was the South Beach diet, which took over in 2005. Fast forward to 2011, the Dukan diet stole the thunder, but was ousted in 2012 by the Paleo diet when it decided to stand on the table, put a lampshade on its head, and start dancing (much to the horror of the other cousins).
The telltale sign of a Morph is that the current cousin in the spotlight does not kill off the previous cousin; it just steals the focus. With a Morph, one can play with all the cousins since they are all still on the playground together. For example, Atkins is still available, along with Paleo and other high-protein diets. You are simply changing allegiances as the cousins push and pull at each other.Read More