Sweetgreen— Success In 4 Key Areas Propel Emerging Brand To The Top

Sweetgreen— Success In 4 Key Areas Propel Emerging Brand To The Top

We talk a lot about guest experiences, core values, sustainability, collaboration, and community within the restaurant industry. One brand that has been excelling at all of the above is Sweetgreen. This emerging brand has over 75 locations operating across much of the United States, employing over 3,500 employees.

Operating since 2007, Sweetgreen has become well known for its simple, seasonal, and healthy food options, by aiming to offer an organic, locally sourced, and inexpensive alternative to the typical QSR. It operates with a transparent food supply network, the company cooks from scratch, and it has built a community of its own; of individuals who have a passion for ‘real food.’

Its systems have had a powerful impact on the health of individuals, communities, and most importantly to them, the environment. The company has positioned itself for further growth and opportunities, by striving for perfection in the following key areas:

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Sweetgreen is Living the Sweet Life with a $22 Million Investment

If you thought D.C.-based fast casual Sweetgreen was already rocking it, just wait to see what the healthy living brand has in store. Earlier this month, the brand locked down $22 million in funding from Steve Case, Ted Leonsis, and Donn Davis, founders of investment fund Revolution Growth. They're also very successful entrepreneurs (i.e. Case is best known for being Chief Executive and Chairman of AOL). 

With the funding, Sweetgreen, which has already established itself as a lifestyle brand (especially with its Sweetlife component), plans to expand into more areas. With the extra money, Sweetgreen's three co-owners also plan to get more techy, including a more progressive mobile app and a platform called FarmersWeb. Read More

Lifestyle: Why It's Important for Brands to Go Full Circle

Lifestyle: Why It's Important for Brands to Go Full Circle

Branding. Its meaning has become a multi-dimensional avenue, filled with so much breadth and possibility to bring a business to life. An art form, really. With the rise and integration of social media throughout the business landscape, transparency has prevailed, bridging the gap between consumers and a brand. However, with social media platforms like Facebook and Twitter gaining momentum toward critical mass, what happens next? The key is to maintain value once you’re on the radar.

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