Beyond Meat's Ethan Brown Credits Millennials, Whole Foods for Success

Beyond Meat's Ethan Brown Credits Millennials, Whole Foods for Success

Ethan Brown created Beyond Meat to solve animal cruelty, environmental degradation, and improve human health.

  • Beyond Meat's Burger and Sausage are in high-demand and now available through Sysco, Whole Foods, and TGI Fridays.

Ethan Brown grew up on a farm. It was this childhood that led him to believe that there had to be a different way to create delicious meats. Using science (and a little time) Brown developed a plant protein burger that has been lauded for its incredible performance as an imitation beef burger. Reviews illustrate nothing less than pure disbelief in tasting the “bleeding” burger.

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Beyond vs. Impossible: Which Meatless Burger Will Conquer the Industry?

It looks like those bleeding veggie burgers are becoming more accessible to the masses.

Earlier this year, Foodable reported on how companies like Beyond Meat and Impossible Foods are disrupting the meat industry by offering alternative protein to consumers like never before— by catering to both carnivores and flexitarians.

This October, Fatburger, the California hamburger fast casual brand, announced it will begin serving the Impossible Burger in Southern California.

“Fatburger pioneered the development of the ‘better burger’ industry,” said Fatburger CEO Andrew Wiederhorn, in a press release. “Now we're pioneering menu development with the Impossible Burger, and are excited to offer it to our customers.”

Meanwhile, Beyond Burger recently made a deal with Sysco, the largest food distributor to thousands of restaurants, schools, hospitals and other outlets.

While Impossible Foods also aims to supply its scientifically-engineered, heme-bleeding, meat-tasting, plant-based burger to high-end restaurants around the country, Beyond Meat earned a spot on the menu of casual dining chain TGI Friday’s, not to mention it is selling its alternative burger directly to consumers through select grocery stores.

"Similar to how we've partnered with conventional grocery stores to bring The Beyond Burger to the meat aisle where everyday consumers shop for protein, we are thrilled to be a part of Sysco's Cutting Edge Solutions program to bring The Beyond Burger to menus alongside beef at thousands of mainstream restaurants nationwide" said Ethan Brown, Beyond Meat’s CEO in a press release.

While Beyond Meat gets a boost in distribution, Impossible Foods’ founder and CEO, Patrick Brown, reveals his hopes to replace other foods besides just beef.

“We want to completely replace animals as a food production technology by 2035,” said Patrick Brown, who is also a Stanford biochemist, at a press briefing. “We are working on producing all foods that we get from animals.”

Can you imagine plant-based bacon, fish, or eggs that taste close to the real deal?

The news comes after the Impossible Foods opened its large-scale production facility in Oakland, Calif. earlier this year.

It is appropriate to mention, Beyond Meat has partnered-up with BurgerFi, a gourmet burger joint, to bring its plant-based patty to burger lovers visiting the chain’s many stores. This makes BurgerFi the first national fast casual brand to offer The Beyond Burger.


Whether people are eating more plant-based foods for health or ethical reasons, the trend is growing steadily. Although a world without meat seems far, far away in the future, it looks like this is the beginning of a world with plenty of more choices.

Forget Food Delivery, Booze Delivery is Already a Thing. Find Out What Casual Dining Brand is Testing it.

Forget Food Delivery, Booze Delivery is Already a Thing. Find Out What Casual Dining Brand is Testing it.

Most restaurant brands have jumped on the food delivery bandwagon. It’s especially convenient for those on-the-go guests who can’t have a time-consuming dining experience.

But what about those guests who want a convenient cocktail or boozy beverage to enjoy with their meal? 

Well, margarita lovers it’s time to rejoice! 

TGI Fridays is partnering with the service Lash to test a cocktail delivery program.

The casual dining chain, own for its innovative drink menu, will be testing the service in the Houston and Dallas area first before rolling it out to the masses next year.

Fridays’ executives see this as the next logical step for the chain. 

"We're a bar-centric business," said Caroline Masullo, TGI Fridays' vice president of digital strategy, to “Business Insider.” "Right now, no one — from within their own technology — is delivering both food and alcohol." 

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