The quick-serve chain, Wendy’s is getting sassy yet again.
This time, though, it won’t be in the obscure threads of social media, (although if you check Wendy’s Twitter account right now, you can definitely see some instigation tweets already surfacing).
No, this time the company is going big or going home.
The “fresh burger” brand will be running a 30 second TV ad roasting its favorite ‘roastee’— McDonald’s.
But, it’s not just any TV ad running at a random time. Oh no, this one is going to be debuting during the Super Bowl— a.k.a. one of the biggest (and most expensive) stages for TV advertising agencies and brands to battle it out– all aiming to come out on top with the most memorable commercial to kick off the new fiscal year.
The fact that Wendy’s is taking its fearless social media voice to the TV airways for the first time is a pretty big deal.Read More