Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Not only can you get food from this chain at basically any time, wear their branded clothing line, stock your pantry with iconic Taco Bell flavors; from dips and sauces, to taco shells and now… tortilla chips, too?

Grocery stores will soon offer Taco Bell’s latest retail product featuring the iconic flavors the Mexican-themed brand has grown to be known for.

Soon customers be able to get tortilla chips in three flavors: Classic, Mild and Fire.

Two of the flavors, as their names indicate, are inspired by Taco Bell’s signature sauces.

Read More