Craft Beer Acquisitions: Sellouts or Success Stories?

Craft Beer Acquisitions: Sellouts or Success Stories?

The craft beer sector has shown a steady growth despite many small and independent breweries being acquired by beer giants.

According to the Brewers Association (BA), “in 2016, craft brewers produced 24.6 million barrels, and saw a 6 percent rise in volume on a comparable base and a 10 percent increase in retail dollar value...By adding 1.4 million barrels, craft brewer growth outpaced the 1.2 million barrels lost from the craft segment, based on purchases by large brewing companies. Microbreweries and brewpubs delivered 90 percent of the craft brewer growth.”

In an effort to continue nurturing that growth, the BA decided to create an Independent Craft Brewer Seal with the reasoning that the logo would serve as a tool for craft-beer enthusiasts to distinguish if their favorite beer was made by an independent brewer or not. In order to carry the stamp, a brewery has to meet the “craft brewer definition” determined by BA.

Craft Brewer Defined by Brewers Association

  • Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales)
  • Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.
  • A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation.

Foodable has been following the growth of craft beer in the U.S. since its inception and has reported on the origins of "Beervana," what the craft beer market expectations and challenges are, and has provided a behind the scenes look into some craft beer companies through its show Beer Artisan.

Most recently, though, the debate on what it truly means to be a craft brewer and consumer sentiments towards independent brewers who have been acquired by non-craft beer businesses have sparked Foodable’s curiosity.

Enter Foodable Labs, our sister data company which has helped us compare the overall sentiment scores for three beer brands (Four Peaks Brewing, Cigar City Brewery, and Lagunitas Brewing) before and after their acquisitions.

Each beer brand was acquired by a company with more resources with goals of amplifying the beer production as well as the reach of the craft beer’s brand.

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Amazon Mobile App Takes on Food Delivery

Amazon Restaurants homepage

Amazon is officially taking on food delivery under the name: Amazon Restaurants. It is available now to over 20 cities in the United States.

The service is still exclusively available online to Prime members, but now also through the Amazon mobile app, Prime Now. 

Navigating the Amazon Mobile App

  • Tap the menu icon 
  • Tap on: "See all programs"
  • Scroll down to: "Amazon Restaurants"
  • Browse restaurant selection after typing in your ZIP code

As Foodable previously reported, Amazon started testing the food delivery services in Seattle back in 2014. Just this year, the logistics company began to deliver food in Las Vegas and District of Columbia.

Below you can find a complete list of cities where Amazon’s delivery services are available:

  • Atlanta
  • Austin
  • Baltimore
  • Brooklyn
  • Chicago
  • Columbus
  • Dallas
  • Houston
  • Los Angeles
  • Phoenix
  • Portland
  • Manhattan
  • Miami
  • Minneapolis
  • Northern Virginia
  • Orlando
  • Oakland
  • San Diego
  • San Francisco
  • San Jose
  • Seattle and the Eastside
  • Tampa
  • Las Vegas

Local, Simple and Honest

S01EP07-Boca_Market-web.jpg

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In this episode of Table 42, Paul Barron visits Boca Kitchen Bar and Market in Tampa, FL. This unique restaurant is known for its use of organic ingredients and its dedication to sustainability. Using locally sourced ingredients within a 200-mile radius, the quaint restaurant and market is constantly changing its menu to keep up with the seasons. Chef Ted Dorcy takes us behind the scenes to whip up some of the restaurants (current) signature dishes, as well as the story behind the Boca Kitchen Bar and Market.