Tom Holt, Founder and CEO of Urbane Cafe, Shares His Thoughts On Sustaining Growth

On this episode, Tom Holt, Founder and CEO of Urbane Cafe, shares with Foodable insightful information about focusing on the consumer and their demands to sustain growth.

“If you nail down your culture in your restaurant, and you have the right systems and processes in place, those are the areas you can create a winning brand,” said Holt.

Holt emphasizes on setting the culture for your brand that both your team and guests can understand. Whether a brand is within the start-up phases or an already-existing restaurant, setting up the culture and mission statements are the most influential decisions.

Urbane Cafe opened in 2003 in Holt’s hometown of Ventura, Calif. The idea was to create a true community café that focused on quality, healthy and satisfying meals. The concept revolves around a hearth oven, providing freshly baked bread made to order.

Produced by:

Rachel Brill

Rachel Brill

Social Producer


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12-Year Local Brand Urbane Cafe Thinks There's Room for Growth in Fast Casual

On this episode of On Foodable Weekly, host Paul Barron talks to Tom Holt of Urbane Cafe about why he decided to take on a full made-from-scratch menu in Ventura, California 12 years ago.

In 2003, Holt was a professional motocross racer and couldn’t find a healthy fast casual in Ventura. He took that as inspiration to create his own. And thus, Urbane Cafe was born. Everything at Urbane is made from scratch from the bread and the sauces to the dressings. The ingredients they use are as fresh and local as possible.

Barron asks Holt about his thoughts on how the fast casual sector is starting to get crowded. Of course, some concepts are going to succeed and other are going to fail, but being a “winner” isn’t the end goal for Holt. For him, there is a greater purpose to his menu.

“I don’t want to see any losers. I want to make sure that we’re able to really feed the general population with good healthy food,” he says.

Find out more about Urbane Cafe and their mission by watching the episode!

 
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