Tyson Foods Launches New Content Network in Partnership with Foodable Network

In today's rapidly moving digital climate, restaurant brands are trying to stay ahead of the game to catch the attention of the ever so restless consumer. 

Devices are now inundated with ads from brands. While these touchpoints will likely remain part of marketing strategies, a smart marketer realizes that quality trumps quantity. 

With that in mind, content marketing is king. 

Creating and distributing valuable and relevant content to a restaurant consumer makes much more of an ever-lasting connection. It's not about pushing a brand logo or inserting ads, instead, it's about sharing compelling stories and information that connects with your customers, while also entertaining and educating them on topics of interest. 

According to a recent "Content Marketing Institute" report, 91 percent of B2B marketers reach customers by utilizing this type of strategy. 

But this should be done carefully. As "Thrive Global" says it's okay to break the rules. Rule #1 for example, "create content that is aligned with your product or service." It's okay to branch out and cover other unique topics too. Would your audience find this interesting? This doesn't mean you should be covering a recap of the latest Game of Thrones episode. But if you can spin the topic to be more relevant to your business it’s the type content that will attract clicks. 

Since customers are so tired of ads, it's time to get creative with your content marketing. 

"A report by "PageFair" and "Adobe" shows that more than 198 million people around the world use ad blockers. You need to use educational messages along with promotional ones and approach your consumers tactfully," writes "Thrive Global." "You can strategically place your propositions in your content. For example, if you don’t include a CTA (Call to Action), some consumers will never make a move."

So which brands are ahead of the curve when it comes to this marketing strategy? 

Tyson Foods is taking content marketing to the next level. In partnership with Foodable Network, the brand is launching The Modern Chef Network. 

The Modern Chef Network will offer tools operators need to compete. The platform will be dedicated to delivering ideas, innovations, research, and insights designed specifically for the foodservice operator across a multitude of business sectors.

"B2B content marketing is the most effective way to deliver a message in today's crowded digital space, it used to be a simple social media post, but today operators are seeking more video, podcast, and research and expect their partners to deliver more than just a product. A handful of companies are moving fast to create new direct to operator communication and education platforms like The Modern Chef Network from Tyson Foods. The Modern Chef is an advanced "on-demand" platform that features video, podcasts, research, product demos as well as original stories," said Paul Barron, editor-in-chief and executive producer of Foodable Network. "We are betting on a whole new breed of food suppliers and operators alike to move to more efficient ways to reach and influence those that matter to their business. I expect B2B Content marketing to consume more than 50% of marketing budgets by 2020."

Check out The Modern Chef Network.

Where Does Tyson’s CEO see the Future of Meat? 

Where Does Tyson’s CEO see the Future of Meat? 

Although we have seen the industry transform with healthier and more sustainable food options, there is still a long way to go.

Tyson Foods CEO Tom Hayes appeared on “Mad Money” where he discussed the problems he sees in the industry and what the major food producers have to do to combat them. 

“Here's the issue: If we're going to feed nine and a half billion people around the world by 2050, we have to be part of the solution. Big food has to get in the ballgame," said Hayes on “Mad Money.” 

Hayes, who was appointed as CEO of Tyson in June 2016, thinks that big companies set the example for the rest of the industry.

"These problems are not going to be solved by backyard farms. So we're taking it on. We have to be a part of the game, not only be a part of it, we want to lead it," said Hayes. 

Not to mention, the big producers have the greatest impact, and therefore, Hayes has lofty goals for the company. 

"Our strategic intent is to be the world's best, most sustainable protein supplier, bar none. And it's because of that fact. More than 50 percent of all consumers in the U.S. are actively trying to add protein to their diets," said Hayes. "So it is not a fad. It is something that is part of the health regimen for so many Americans and people around the world, so absolutely, that is our square focus."

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