By Allison Levine, Foodable Contributor
Times have changed for the beverage industry. The growth and proliferation of wine brands, craft beers, and spirits offer consumers more of a selection than ever before. Whereas in the past a consumer could be tagged as a “wine person” versus a “beer person,” today’s customers have a repertoire. The wine drinker now enjoys a cider by the pool and a cocktail before dinner. The beer drinker may enjoy a glass of wine with dinner and a glass of scotch afterwards. Wine is being enjoyed at Super Bowl parties and other sporting events that were traditionally seen as beer venues. And now, craft beer and cocktails are being paired with food.
Everything has been mixed and remixed, and what we drink has as much to do with our mood as it does the occasion. This is the new normal. It is a complex market, one of constant change, and for those of us working in the industry, we are trying to understand not only what the “new normal” looks like, but also how to work within it. This was the topic at hand at the first annual USBevX Conference in Washington, D.C. in February.Read More