UberEATS Plans to Serve 70 Percent of the U.S. Market by the End of the Year

UberEats delivery bike

The food delivery platform UberEATS is aiming to achieve its lofty goal of serving 70 percent of the U.S. population by the end of this year.

The service currently is offering food delivery for 50 percent of the U.S. population.

Although the parent company Uber had a competitive advantage over competitors in the food delivery space due to its popular sister ride-sharing app, 40 percent of UberEATS' business is made up of entirely new customers to Uber.

“Eats is growing just as fast if not faster,” said Ana Mahony, Head of U.S. Cities for UberEATS to "TechCrunch."

But how does the platform plan to expand so quickly?

Well, Uber is launching a new self sign-up service for operators. This is supposed to streamline the signing-up progress, making it easier for restaurants to become a UberEATS partner.

While Uber is seeing a lot of potential in the food delivery market, Mahony said the company is still very much focused on providing logistics for transportation and goods.

“Uber is really evolving into a platform brand where we are moving very many different types of goods and services and people from point A to point B,” said Mahony.

Earlier this week, the WSJ reported that UberEATS was hiring personnel to oversee the implementation of drone technology for food delivery in San Francisco. In a job posting, the company said it was looking into using drones for delivery by as early as 2021. However, the company was quick to remove the job listing that outlined some of UberEATS’ upcoming plans.

Nonetheless, it’s safe to say that UberEATS has several innovative projects in the works.

Read more about the tech giant’s plans to expand to more areas at “TechCrunch.”

But will the increasing price for restaurants detour operators from partnering with UberEATS?

Watch the video below to learn how some operators see the platform as a "necessary evil."

Tech Giants Uber and PayPal Partner to Provide Convenience to Consumers

Tech Giants Uber and PayPal Partner to Provide Convenience to Consumers
  • PayPal owned app, Venmo will be the newest feature on ride sharing and food delivery app, Uber.

  • UberEATS just got easier with Venmo payment feature to split meal payment.

Seamless convenience. That’s exactly what Uber had in mind when the ridesharing and food delivery app partnered with the PayPal-owned, app Venmo.

This partnership was sparked by the two companies when looking through data, Uber was mentioned in more than six million payments on Venmo within the past year.

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Uber Eats— "...A Necessary Evil" ?

Uber Eats— "...A Necessary Evil" ?

Is the food delivery service market lopsided?

Apparently, it is. Or, at least, in Miami, where Uber Eats launched its delivery services in the summer of 2016.

“From some restaurants, [Uber Eats] takes a 33 percent cut,” reports “Miami New Times.” “And though other delivery services, such as Postmates, Amazon, and GrubHub, take a smaller percentage, many restaurant owners say Uber’s market share makes its service a must-have, whatever the cost.”

So what is it exactly about Uber Eats that makes some restaurant operators think it’s indispensable?

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This Service Aims to Help Restaurants Better Manage Online Orders

This Service Aims to Help Restaurants Better Manage Online Orders

It seems like we live in a time-strapped society. And now, with advances in technology and the expectation to have that technology work for you to make life easier, there is high consumer demand for the ability to have what we want, when we want and how we want it. Restaurant operators are in the service business and with that comes the responsibility to adapt to demand. Resistance could potentially lead to becoming forgotten by those who pay your bills— customers.

Needless to say, operators now have to deal with orders coming from all sorts of places. For one, orders that come from guests on location (of course), via phone for pickup or delivery, via food delivery apps like UberEATS and/or an equivalent, and even via online through food ordering services, like GrubHub and the like. Plus, with the rise of restaurant openings and an increasing market competition, most restaurant operators have to learn to cater to all to not lose out on their market share and stay afloat or, better yet, profit.

What is a restaurant operator to do to keep track of everything?

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Is The Food Delivery Industry About to Burst?

Is The Food Delivery Industry About to Burst?

Some believe the business model of the restaurant/delivery market is not sustainable, simply because companies like Grubhub, Seamless, and UberEats are venture capital-backed upstarts. This means these delivery-based companies currently have money being funneled in to stay afloat, while it produces upside-down margins.

Why upside-down margins, you ask?

Let's take a closer look at UberEats, for example. This company “is only profitable in 27 of the 108 cities where it’s offered — meaning they are actively losing money in approximately 70 percent of their markets. That’s with Uber taking 30 percent to 40 percent of every order from the restaurant and charging the customer a $5 delivery fee,” according to “Recode.”

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