How to Define Your Restaurant’s Values and Company Culture

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On this episode of The Barron Report, Host Paul Barron speaks with Doug Radkey, strategist, consultant, speaker, author, Foodable contributor and founding partner of Key Restaurant Group. In this Skype interview, the two discuss some of the most influential decisions you will make for your restaurant.

Determining your vision, mission, culture, and value statements means understanding your goals.To be able to state them clearly will set your restaurant or any business up for success.

Radkey defines value as “the regard that something is held to deserve; the importance, worth, or usefulness of something.” For your restaurant or bar, it is a statement that informs not only your customers, but also your staff, about the business’ goals and what its core beliefs are.

Watch this video above for insights on the four-step process needed in order to guide your decision-making and help explain your restaurant’s intentions to customers.


SHOW NOTES

  • 8:44 - How Restaurants’ Value Statements Are Crossing Over Into Social Movements

  • 11:21 - Communicating Value Statements Between Management and Staff

  • 15:18 - Trends in Canadian Restaurant Markets


  • 0:15 - Introducing Industry Expert, Doug Radkey & Thoughts on Building a Brand

  • 1:39 - The Basis of Defining Your Restaurant’s Value Statements

  • 5:18 - Defining the Difference Between Value, Mission, and Culture Statements

 
 

Produced by:

Paul Barron

Paul Barron

Editor-in-Chief/Executive Producer


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How to Define Your Restaurant’s Value, Vision, Mission, and Culture Statements

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By Doug Radkey, Foodable Industry Expert

The most influential decisions you will make for your restaurant will happen during the start-up phases. Before opening your restaurant startup, you need to determine your vision, mission, culture, and values. (Or if you're a restaurant veteran, consider if you need to amp up your already-existing value statements.) Understanding your goals and being able to state them clearly is the first step toward making them happen.

The definition of value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” For your restaurant or bar, it is a statement that informs not only your customers, but also your staff, about the business’ goals and what its core beliefs are.

Values and company culture coincide with determining your brand identity. Creating a value statement and building the foundation for culture within your concept will create consistency, accountability, and room for growth.

It’s a four-step process. To survive this cut-throat industry, each statement should be clear, powerful, and broad enough to guide your decision-making and help explain your restaurant’s intentions to consumers.

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