From Bites to Bytes: How Real Data Powerhouses Are Transforming the Restaurant Industry

From Bites to Bytes: How Real Data Powerhouses Are Transforming the Restaurant Industry

By Mae Velasco, Custom Content Editor

Cooking is a science just as much as it is an art. And while the science part of culinary is usually associated with the food chemistry behind how ingredients change in texture and taste as molecules act together, there’s a new science in foodservice that’s revolutionizing the way we think about our industry: data science.

That’s right, we’re going from bites to bytes.

Big data. Unstructured data. Thick data. Data is the digital buzzword rising up in the restaurant and hospitality space. Although it is something our leaders and executives are seeing more of every day, it is something that many brands still find difficult to grasp and use to their full potential.

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iBeacon and VenueBeacon: The Ultimate Shift in Restaurant Technology

iBeacon and VenueBeacon: The Ultimate Shift in Restaurant Technology

What’s the future of technology in relation to the food industry, and more specifically, to restaurants? This is a question we often ask ourselves. At the end of the day, in order to stay relevant and top-of-mind, being a few steps ahead of the game is key to a successful business – that applies to any market. Case-in-point: Blackberry’s lack of innovation has led them to a severely dismal state. Years ago, the company was a huge player in the mobile market until Apple – one of the most influential innovators of our time – came out with the iPhone. A computer company swooping its way to the top of the mobile ranks? Who would have thunk? Steve Jobs, that’s who. Apple was able to see the future of mobile without anyone else laying it out for them. And it’s a risk, for sure. But risks are what shift the market from good to better. As Jobs famously said in a commencement speech, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

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