Wendy’s is at it again. The fast food chain is taking its roasting skills to the next level.
Over the weekend, Wendy’s dropped a hip-hop mixtape called “We Beefin’” that has five songs that unabashedly put its competitors on blast, while highlighting what makes the chain stand out.
The creative marketing agency for the chain, Agent of Record calls the mixtape “Wendy’s enthronement of itself at the top of the fast food industry in the face of competitors.”
Here are some of the lines calling out some of the other restaurant chains in the business—
- “Why yo’ ice cream machine always broke? Why yo’ drive thru always slow?” raps the female MC on the track “Rest in Grease” referring some of McDonald’s common complaints.
- “BK? Don’t think that you got away. You copied my old menu and put it out on replay,” says the MC in the track “Holding It Down.”
Wendy’s continues to receive attention for its sassy and shameless social voice.Read More