Albertsons Will Launch a Digital Marketplace To Better Compete with Amazon

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Shoppers are oftentimes choosing to buy local or start-up brands as opposed to household or national names. Amazon, for example, was able to get ahead at identifying well-performing smaller brands through the Whole Foods acquisition. Some grocers are taking notice.

This is part of the reason why Albertsons decided to launch a digital marketplace for smaller brands.

“The effort comes as retailers more and more are looking to data to help guide their buying decisions,” as reported by “CNBC.”

By having a centralized point where products are easy to find, track and hard data can be collected to determine which brands are performing best it will not only benefit consumers but grocers and smaller brands alike.

“Armed with data from the marketplace, brands can make their case for shelf space in Albertsons' stores, according to “CNBC.” “On the flip side, the data Albertsons has access to through its efforts will help it better understand its customers.”

Vendors who can handle their own shipments will be the first ones able to participate in the marketplace. There’s a possibility that in the future Albertsons may jump in and aid vendors with shipment responsibilities.

This initiative comes after the grocer launched Albertsons Performance Media, “a digital media capability that provides brands the opportunity to use proprietary shopper data to drive sales across Albertsons Companies’ network of more than 2,300 stores in 35 states,” as described in a company press release.

Will Albertson be able to compete with Amazon through their efforts? Looks like they are on the right path to be a strong contender.

To learn more, read “CNBC.”

 

 

HelloFresh Finds Success in U.S. Surpassing Blue Apron in Customer Growth

HelloFresh Finds Success in U.S. Surpassing Blue Apron in Customer Growth

Since the German meal-kit service, HelloFresh, went public late last year, the company more than doubled its customer base in the United States. This is thanks to its wise investment in marketing, which has propelled the business forward surpassing its biggest competitor— Blue Apron.

“HelloFresh’s customer base also grew to 1.5 million globally, making it much bigger than Blue Apron, whose customer base shrank 15 percent to 746,000 due to lowered marketing spending,” as reported by “Recode.” It’s important to note that “HelloFresh includes customers who’ve received free boxes toward its customer total while Blue Apron only counts paying customers,” which obviously adds to its overall customer count.

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Whole Foods' Top Trends for 2018 and How To Try Them

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Every year, Whole Foods Market releases its predictions for the top food trends of the upcoming year. These are determined by seasoned trend-spotters with more than 100 years of combined experience in product sourcing and studying consumer preferences, according to the natural and organic foods retailer.

Whole Foods Market uses this trend list as a way to showcase some of its 365 products that are key on trend, as well as, to highlight some of the unique products and brands the store distributes.

Super powders, Middle Eastern food items, plant-based products, taco-styled food, and new bubbly drinks are some of the trending items the Amazon-acquired store is showing off in its top 10 trends list.

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Super powders

“For an energy boost or an alternative to coffee, powders like matcha, maca root and cacao are showing up in mugs everywhere,” states press release from Whole Foods Market.

Plant-based products

This has been a hot topic in 2017 with Beyond Meat Burger making many headlines and brands like Ripple offering unique alternatives to dairy. It looks like it’s going to be a stronger trend in 2018 according to Whole Foods Market.

Taco-styled food

“This street-food star is no longer limited to a tortilla, or to savory recipes: Tacos are showing up for breakfast, and trendy restaurants across the country have dessert variations,” states press release from Whole Foods Market.


To learn about which other trends made it onto the top 10 list and how to try them, visit, “Whole Foods Market”.

Hyper-Local Partnerships: Food App Waitr and Crying Eagle Brewing Make A Nice Pear, Saison Beer

Hyper-Local Partnerships: Food App Waitr and Crying Eagle Brewing Make A Nice Pear, Saison Beer

In the past, Foodable has reported on hyper-local partnerships involving craft breweries, where Funky Buddha partnered up with Whole Foods Market to make spent grain sourdough bread.

Now, a tech company with hopes to drive business to the restaurants it delivers food from has teamed up with a local brewery to form a different kind of hyper-local partnership.

This time around, beer and tech have collided in a unique and unexpected way, since Waitr, a food delivery startup, partnered-up with craft beer company Crying Eagle Brewing to bring local restaurants a beer— A Nice Pear— to get excited about.

The beer’s name is a play on the word pair, alluding to the partnership between the beer company and the restaurant app company, both founded in Lake Charles, Louisiana.

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