How Hosting Events At Your Restaurant Can Generate An Additional Revenue Stream

How Hosting Events At Your Restaurant Can Generate An Additional Revenue Stream

You have the square footage, you have the approved capacity, and you have the kitchen. These are the three key ingredients required to host an exclusive or intimate type event at any venue. Whether you have the capacity for 20 or 200 guests, there is an opportunity to generate awareness, revenue, and repeat customers by becoming known within your community for being the ‘best host in town’.

Hosting events are a great way to fill a restaurant on any chosen day or night. From hosting business networking events and office meetings to fundraising events, menu tastings, media launch parties, and ‘paint’ or ‘trivia’ type nights – restaurants have the ability to plan out the most “perfect  event."

Restaurateurs must start to realize that hosting events are a great secondary source of revenue. By strategically planning your own events well ahead of time will position your restaurant to obtain pre-event cash-flow and allow you the opportunity to maximize on labour management, inventory management, and revenue per available seat on what may be a typically slower day.

Here are some strategies to craft a memorable and profitable restaurant event while becoming the talk-of-the-town through the use of social media!

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Across the Bar: Best of 2014

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This special episode of Across the Bar, brought to you by the Foodable Network, features the best of the best in mixology. 2014 has been an amazing year: we found some amazing beverage innovations from the best cocktail connoisseurs, mixologists, sommeliers and brewers across the country. Join us as we revisit this past year's most memorable moments on Across the Bar: Best of 2014. 

Wine, Brew and Cuisine: All In One Urban Oasis

Wine, Brew and Cuisine: All In One Urban Oasis

By Natalie Migliarini, Foodable Contributor

The Settlement Building in Vancouver, BC is the location for an all in one urban oasis. This oasis houses a winery, brewery, and restaurant/lounge all under one roof. Patrons drawn to this space get to experience all locally produced products in one location. Lets take a look at three different subdivisions of this multi- faceted business.  

Vancouver Urban Winery

The Vancouver Urban Winery was the first business to inhabit The Settlement Building. The fashionable urban wine experience brings the community closer to the wine production process. Instead of people having to take a trip to a vineyard they can learn, taste, and swirl closer to home. It provides a location for patrons to taste and discover wines from throughout British Columbia. The venue offers wines on tap for on site consumption, which not only eliminate waste from your normal wine bottles but also serves as a unique vessel. There are 20 white wines along side 16 red wines on tap. The wine flights include a sampling of 5 wines and are sampled in a progressive manner based on body. A selection of beautiful crystal decanters provide a vessel for customers to share quantity equal to a bottle of on tap wine. The most distinguishing characteristic of this part of the venue is the wines on tap concept.  

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