The State of Social Media with Ted Rubin

On today’s episode of The Barron Report, we are in the studio with Ted Rubin, social media strategist, speaker, and author of several books, including “The Age of Influence: Selling to the Digitally Connected Consumer” to talk social media marketing strategy in the ever-changing digital landscape.

00:44 - Social media is facing challenges as consumer trust is waning. Issues with how users’ information is protected and shared with advertisers and in Facebook’s case specifically how users were targeted during the 2016 presidential election. Many attribute the decline in Facebook users to these events but could it be that there are simply more platforms vying for the consumer’s attention?

Facebook’s declining numbers are “...pretty similar to traditional media, to television, there are more places to go,” said Rubin.

11:26 - The proliferation of OTT, YouTube, and other digital media platforms is shifting the way today’s consumers watch content and this matters to how you are advertising and engaging your customers. In the case of the Gen-Z population, we are seeing the migration away from traditional media outlets in droves. “USA Today” reported that in the 3rd quarter of 2018, 1.16 million consumers dropped their cable service while the use of YouTube, Snapchat, and Instagram continued to grow.

25:14 - “In 2019, companies must in one way or another figure out how to empower their front-line employees and their customers to create content to keep up with the amount of content they need…” said Rubin.

With such a vast distribution network and niche audiences spreading across these distribution networks, the need for more content has never been more apparent.

Check out more episodes of The Barron Report, where we explore all things innovation in the restaurant, hospitality, and business sector.


Satisfy Melty Cheese Cravings with The Vegan Roadie's Quinoa Nachos Supreme

Satisfy Melty Cheese Cravings with The Vegan Roadie's Quinoa Nachos Supreme
  • The Vegan Roadie shares his Quinoa Nachos Supreme recipe from his Simply Vegan Cookbook

  • Learn to make the best easy nacho cheese sauce in this episode of Smart Kitchen.

In this episode of Foodable’s Smart Kitchen, we share another easy vegan recipe to help you provide more mindful options to your guests. Foodable’s plant-based chef, Nathi Toro,  introduces us to The Vegan Roadie, Dustin Harder. Dustin has spent the last 10 years traveling across the country, seeking out the best vegan eats on his YouTube show. With all this exploration and all his experimentation, Dustin has pulled together his best recipes and shared them all in his new book, the Simply Vegan Cookbook.

The Simply Vegan Cookbook shares 150 recipes, each with two variations for essentially 450 recipes! And they’re all EASY.

Adding vegan items to your menu is a no-brainer as consumers continue to trend towards healthier, more mindful food choices. Don’t disqualify yourself simply because you don’t offer plant-based options. Using ingredients already in your pantry, you could be offering easy vegan dishes, placing your brand at the top of the list for this new breed of foodie.

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