Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Not only can you get food from this chain at basically any time, wear their branded clothing line, stock your pantry with iconic Taco Bell flavors; from dips and sauces, to taco shells and now… tortilla chips, too?

Grocery stores will soon offer Taco Bell’s latest retail product featuring the iconic flavors the Mexican-themed brand has grown to be known for.

Soon customers be able to get tortilla chips in three flavors: Classic, Mild and Fire.

Two of the flavors, as their names indicate, are inspired by Taco Bell’s signature sauces.

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Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

It looks like nachos, quesadillas, salads and new grain options may possibly be new Chipotle menu items, according to Founder and Executive Chairman Steve Ells.

“These are things customers are asking for,” said Ells on the company’s latest earnings call, as reported by Bloomberg.

Just last week, the company began to test a new non-dessert offering, spokesman Chris Arnold told Bloomberg via email. This happened a few days after news broke Brian Niccol, the former chief executive officer of Yum! Brands’ Taco Bell Division, is set to lead Chipotle starting March 5.

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