Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook has come under fire lately for many reasons: privacy issues, political responsibility, and the dissemination of “fake news.”

In an effort to offset some of these issues, the social media platform launched a new initiative to increase transparency around who is paying to promote political ideas, according to Bloomberg. Under the new rule, advertisers are required to verify their identities through a time-consuming process or risk their ad being tagged and blocked for pushing a political narrative without attribution.

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With Beef Production Projected to Increase; Marketers Go After Millennials

With Beef Production Projected to Increase; Marketers Go After Millennials

“Beef. It’s What’s for Dinner” slogan is back!

Earlier this month, the beef industry released a social-media campaign ending with its throwback slogan, first introduced almost 25 years ago.

The online-only campaign from the National Cattlemen's Beef Association is said to be “aimed at millennials that have childhood memories of the slogan and want to know more about their food,” according to “The Wall Street Journal.”

Something that is interesting about the commercial is how the old nursery rhyme, “Old MacDonald Had a Farm,” serves as inspiration for the narration of the video while the storyline is modernized to give a behind-the-scenes look to how technology is helping farmers do their job today.

“The association revived the campaign to appeal to young consumers—especially millennial parents—who want to know the origins of their food, while playing homage to the beef brand,” Alisa Harrison, senior vice president of global marketing and research at the Beef Association told “The Wall Street Journal.”

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Why Storytelling for Brands Is Becoming More Important Than Ever

Why Storytelling for Brands Is Becoming More Important Than Ever

By Jessica Bryant, Managing Editor

Months ago, Whole Foods came out with its first national advertising campaign. It comes in the form of a video, and tells the message of the brand’s values: ethical, high-quality food production and sourcing, and fair labor practices. Why did Whole Foods, a household name, decide on a national ad spend now? Because of competition. Despite its success (and perhaps, in part, because of it), the better-for-you market segment is becoming mainstream. Everyone wants a piece of the natural, organic market because of its strong consumer demand.

Whole Foods is a perfect example of a brand creating differentiation in the market beyond product. At the end of the day, competitors can take pages out of business plans and, in this case, put good-for-you products on their shelves. But there’s one thing that is individual to each brand that cannot be replicated: a brand story.

Brand stories evoke passion and purpose. They portray messages of a brand’s motivation, values, history and what a company stands for. Brand stories open the door of transparency from company to consumer, inviting them in. And probably most importantly, brand stories have the ability to connect individuals to something greater than themselves, giving them a chance to find self-value within the company’s values. If you haven’t already connected the dots, these attributes together build loyalty and increase top-of-mind awareness for consumers.

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Taco Bell Takes a Bite at McDonald's With New Commercial

SCREENCAP OF TACO BELL COMMERCIAL  | YOUTUBE.COM

SCREENCAP OF TACO BELL COMMERCIAL | YOUTUBE.COM

If there's at least one thing we remember from high school, it's that food fights can get pretty dirty. And when the one doing the slinging is a multibillion-dollar company? Well, then, food fights turn into an all-out food war. The fast food chain Taco Bell made some hard-hitting, not-so-subtle, fast jabs at McDonald's with its new commercial.

In an effort to promote its new biscuit taco and breakfast menu items, Taco Bell painted a Cold War-era, post-apocalyptic world called the "Routine Republic." A television set plays a commercial within the commercial filled with communist-state propaganda, art showcasing mighty fists holding up burgers and a twisted, smiling clown-faced enforcer, complete with blaring trumpets in the background. Guards bullying civilians are also eerily clown-faced. Posters are plastered on grimy walls, the only bit of color in the grungy city is a dirty, yellow slide winding around a bleak, concrete patrol tower, no doubt symbolizing McDonald's playgrounds. 

The message around the city is the same: "It's another perfect morning in the Routine Republic, where happiness is eating the same breakfast."

McDonald's has become a routine trademark in the fast food breakfast audience, and known for its Happy Meals. Here, Taco Bell is encouraging consumers -- imprisoned by this routine -- to break free and try something different, meaning what Taco Bell has to offer. 

With grenades in the shape of little, burger-shaped, wind-up toys (Happy Meal toys were pretty explosive in popularity...every kid wanted one!), a ball pit moat surrounding the city walls, and slogans such as "Circle is good! Hexagon is bad!" splattered across the commercial, the circle clearly representing a burger and the hexagon a Taco Bell Crunchwrap, the references were undeniably jammed down the viewers' throats. 

But did the viewers digest them happily or spit them out?

One user on Youtube commented "Shots fired. McDonald's, your rebuttle?" While another answered, "There is no rebuttle. McDonald's is a sinking ship." A third chimed in saying, "Taco Bell, although this is well produced, I'm still not going to think of you as something truly 'different.' You're all fast food in my mind...but props for going WAY out of your way to prove otherwise."

Industry experts, your thoughts? Was this a clever move on Taco Bell's part or was it just plain greasy? Watch the video here!

Hulu and Pizza Hut Team Up for the Ultimate Binge-Watching Experience

Photo Credit: Hulu

Photo Credit: Hulu

We’re in a digital age of food/tech integration. There are few ways we can’t connect with food through modern technology — like smell-o-vision, unfortunately (but that’s beside the point).

Hulu recently announced it will be making its online viewing experience all the more better with a new partnership with Pizza Hut. PC users will be able to order pizza without ever having to leave the Hulu platform, the video company’s first in-stream purchase partnership. This says a lot about the future possibilities of native, interactive advertising. It’s also a way for online media platforms to strengthen the consumer experience. With so many burgeoning companies in the food delivery space now (specifically geared toward local, fresh, quality food), would this model work for food startups, as well as restaurant delivery services? There would obviously be many gray areas with scaling/sourcing/localization, but think of the possibilities for all sorts of new models when it comes to food marketing. Would you utilize this feature of seamlessly ordering through a third-party platform like Hulu while binge-watching?

Read more about the Hulu/Pizza Hut rollout here.